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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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A lot of people make marketing decisions based on how they feel about something without actually testing the content or the process. Many great insights can seem odd at first or perhaps counterintuitive but without testing them we never really know if marketing activities are having a positive impact or not.
In this episode, Avon Collis (CRM and Marketing Automation specialist) talks about using critical thinking and removing bias around decision making to make better marketing decisions that ultimately lead to better sales.
The Front Line sales and marketing podcast is a great place to get marketing ideas, sales tips and info on the latest digital business trends. Listen to a few more episodes and let us know if you have any questions, would like to be a guest or if you have any comments for us.
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