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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Sales process? Sales & Marketing Funnel? Marketing process? What are these terms?
Well, they are basically the same, just different names depending on your perspective. In very short, the funnel is how you transition prospects to clients by using sales and marketing techniques.
Listen to this week's episode to find out more about what a funnel is, the challenges, what content is required when, how you can structure it with a CRM, and more importantly, whether you need to formalise the process or not!
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