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In this episode we discuss what a CRM is and why it is one of the most critical tools in your business today. Despite this around 70% of businesses still don't have one even though almost everyone who gets one improves. It's a no brainer if you want to improve your customer service particularly since 83% of people will pay more for a better customer service.

Join Jeremy Pearce, Floris Blok and Avon Collis in this discussion and many more on The Front Line - sales and marketing podcast. Look us up on LinkedIn and feel free to connect or to ask questions.

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51 episodes