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Content provided by Allen C. Paul - Musician | Creative Coach | Author of "God and Gigs" & "Your Art, God's Heart", Allen C. Paul - Musician | Creative Coach | Author of "God, "Your Art, and God's Heart". All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allen C. Paul - Musician | Creative Coach | Author of "God and Gigs" & "Your Art, God's Heart", Allen C. Paul - Musician | Creative Coach | Author of "God, "Your Art, and God's Heart" or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Everyone says you should 'build an audience", so you try. But as you struggle to get attention, you feel more and more isolated from the people you want to share your God-given creative gifts with.

Is it possible that audience building is the problem, not the solution?

Focusing solely on audience building can be the fastest way to burnout, disconnection, and an unsustainable creative business. Here’s why:

  1. It Creates a "Product Mindset" Instead of a People Mindset.
  2. It Leads to Premature Burnout.
  3. It Does Nothing to Build Connection Between Members.

In this episode, we break down why the audience-first mindset is hurting your growth—and what you can do instead to create lasting impact, deeper connections, and a business that doesn’t burn you out.

Hit play now and learn how to shift from chasing followers to fostering a thriving, engaged community that supports your creative work for the long haul.

Watch the entire livestream here

Tap to send us a text!

Join creator strategist and monetization expert Lex Roman and learn the systems and strategies behind launching a successful paid newsletter!

  • Learn which revenue streams make sense for newsletters
  • Get a clear sense of what you can price
  • Walk away knowing which revenue stream will make you $1k fastest

Join us on Friday, October 31st at 11am Eastern! Tickets HERE

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Joining gives you access to our exclusive app, workshops and community conversations, as we change from being creatively confused to creatively confident!

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Chapters

1. Is Building an Audience Actually Hurting Your Creative Business? (00:00:00)

2. [Ad] Sunburnt Souls (00:15:27)

3. (Cont.) Is Building an Audience Actually Hurting Your Creative Business? (00:16:04)

362 episodes