Have you ever thought about how your everyday choices can make waves—literal waves—of change? In this episode of The Happy Hustle Podcast, I had an inspiring and thought-provoking chat with Alex Schultz, the co-founder and CEO of Four Ocean. If you’re passionate about sustainability and the future of our planet, this conversation is a must-listen!

Alex and I dive deep into the concept of the triple bottom line—people, planet, and profit. 4ocean isn’t just about selling bracelets; it’s about cleaning up the ocean and creating a movement. Alex shared how they’ve built a business model that ties every product sale to a tangible environmental impact: cleaning one pound of trash from the ocean. It’s not just business as usual; it’s business with a purpose.

Starting and scaling a business with a mission isn’t all smooth sailing. Alex opened up about the challenges of running a purpose-driven company, from navigating criticism to engaging employees and building partnerships. He shared actionable tips for entrepreneurs looking to create a lasting impact.

This episode is packed with insights for anyone who cares about sustainability, entrepreneurship, or simply living a more mindful life. From uncovering the hidden costs of plastic pollution to learning how businesses can lead the charge for a cleaner planet, Alex’s journey is nothing short of inspiring.

Don’t miss this deep dive into the intersection of business and sustainability. Tune in now, and let’s get to Happy Hustlin' for the planet!

In this episode, we cover:

00:00 Introduction to Four Ocean and Its Mission
02:59 The Triple Bottom Line in Business
06:11 Understanding B Corporations and Public Benefit Corporations
09:00 The Business Model of Four Ocean
12:14 Creating a Movement for Ocean Cleanup
15:04 Navigating Challenges and Criticism
18:11 Partnerships and Sustainability Initiatives
21:05 The Impact of Consumer Choices
24:05 Plastic Pollution Statistics and Myths
31:50 The Truth About Recycling and Plastic Waste
34:34 The Impact of Microplastics on Health
37:48 Mindful Living: Small Changes for Big Impact
41:45 The Importance of Passion and Purpose in Business
43:49 Balancing Entrepreneurship and Family Life
49:00 Employee Engagement and Company Culture
52:28 Rapid Fire Insights and Personal Reflections

Connect with Alex
https://www.facebook.com/4oceanBracelets/
https://www.instagram.com/4ocean/
https://www.tiktok.com/@4ocean
https://www.youtube.com/channel/UCCT_-OGW5IiUuuHwmuyUPYQ
https://x.com/4ocean
https://www.linkedin.com/company/4oceanpbc/posts/?feedView=all

Find Alex on this website: 4ocean.com

Connect with Cary!
https://www.instagram.com/caryjack/
https://www.facebook.com/SirCaryJack
https://www.linkedin.com/in/cary-jack-kendzior/
https://twitter.com/thehappyhustle
https://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured

Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/book
Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/
Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/

“It’s time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”

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