In this episode, we explore how construction businesses can effectively implement the classic 4 Ps of marketing—Product, Price, Place, and Promotion—to strengthen their brand and attract clients. From defining the finished project and creating transparent pricing to optimizing online presence and crafting compelling stories, we provide actionable tips for contractors to build a robust marketing strategy that aligns with their unique offerings. Tune in to learn how to lay a strong foundation for your marketing efforts and boost your construction business's success.