In this episode, we delve into the intricacies of calculating the true cost per lead (CPL) in construction marketing. Unlike simpler transactions, the construction sales process is complex and multi-staged, necessitating a thorough approach to track marketing investments effectively. We guide you through a step-by-step system to calculate CPL, including mapping sales timelines, valuing each lead stage, distinguishing marketing costs, and employing automation tools. By mastering these strategies, contractors can optimize their marketing efforts and increase their closing rates.