In this episode, we explore how contractors can harness the power of paid media to rapidly increase visibility and generate leads. Discover essential tools like Google Search Ads and social media campaigns, along with a five-step plan for creating effective ads. We delve into key performance metrics, common pitfalls to avoid, and real-life success stories that illustrate the impact of strategic paid advertising. Whether you're looking to boost your marketing efforts or refine your existing approach, this episode offers valuable insights for driving business growth.