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#013 - She Almost Quit… Then Closed 233 Homes in 1 Year - Pennie Carroll
Manage episode 487921823 series 3610019
She almost gave it all up… and then went on to close 233 homes in just one year.
In this episode of The Hidden Hustle, we sit down with Pennie Carroll, a Des Moines real estate icon who built her business from a folding table in a basement — with no office, no degree, and no excuses. What started as a side hustle after cleaning houses and raising kids turned into a 15-agent real estate team and one of the most inspiring stories you’ll hear.
We talk about:
- The moment she almost quit real estate
- Building a business with faith, grit, and zero shortcuts
- What it really takes to close 233 homes in a year
- Her top advice for agents stuck doing everything themselves
- How she grew a business while staying rooted in family and purpose
👉 Whether you're an aspiring agent, a seasoned entrepreneur, or someone grinding behind the scenes — this episode will shift your mindset and remind you why you started.
📲 Follow Pennie Carroll & Associates:
- Website: https://www.penniecarroll.com/
- Facebook: https://www.facebook.com/PennieCarrollAssociates
- Phone: (515) 490-8025
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🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼
🌎 PR Marketing: https://prmarketing-us.com/
📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273
📸 Instagram: https://www.instagram.com/parkes.wilterdink/
🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/
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📢 Like & Subscribe if you enjoyed this episode and want more insider business stories! 💡🔥
Chapters
1. Intro (00:00:00)
2. Meet Pennie Carroll (00:01:15)
3. How the Market's Been in 2024 (00:02:21)
4. Real Estate Momentum is Back (00:03:58)
5. Pennie's Life Before Real Estate (00:04:44)
6. Launching Into Real Estate (00:05:29)
7. The Reality of Year One (00:07:06)
8. Building Something Bigger Than Herself (00:09:07)
9. Running the Business from a Basement (00:10:39)
10. Hiring Her Sons and Building a Team (00:14:12)
11. The Moments She Almost Quit (00:16:17)
12. Faith and Belief Through Hard Times (00:17:28)
13. Hiring Her First Assistant (00:19:39)
14. Real Marketing Advice from the Field (00:21:37)
15. The Power of Chamber Networking (00:22:54)
16. Be a Big Fish in a Small Bowl (00:25:35)
17. Adapting to Social Media (00:26:37)
18. Trust The Professionals (00:30:50)
19. Getting Over Yourself to Show Up (00:32:20)
20. What People Don’t See — The Real Hustle (00:33:43)
21. How Faith Drives Her Business (00:36:07)
22. Sales Advice: Say Less, Listen More (00:38:14)
23. How to Negotiate Like a Pro (00:39:37)
24. Creative Ways to Close Deals (00:42:13)
25. Best Advice Pennie Ever Got (00:42:40)
26. Legacy: Family First, Clients Always (00:43:29)
27. Final Advice: Risk Big, Stay Consistent (00:44:25)
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