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In this episode of The Hidden Hustle, we sit down with Brian Buresh — founder of Buresh Home Solutions and The Modern Contractor. Brian shares how he spent 15 years letting his business run his life before finally transforming everything.
Through cold plunges, mindset shifts, and strategic delegation, he doubled his revenue, built a thriving team, and reclaimed his time. We talk about what it really takes to grow a home services business, the dangers of burnout, the power of culture, and why customer experience beats sales tactics every time.
Brian also breaks down his unique marketing strategy — including how self-deprecating TV commercials outperformed the usual gimmicks — and what most contractors get wrong about leadership. If you're an entrepreneur stuck in survival mode, this episode is your wake-up call.
Follow Brian and Buresh Home Solutions here:
- Facebook: https://www.facebook.com/bureshhs/
- Instagram: https://www.instagram.com/buresh_home_solutions/
- YouTube: https://www.youtube.com/channel/UCz7B17T2vcV52oM4CTLfSdg
📞 Call: (515) 274-2957
🌐 Website: https://bureshhomesolutions.com/
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🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼
🌎 PR Marketing: https://prmarketing-us.com/
📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273
📸 Instagram: https://www.instagram.com/parkes.wilterdink/
🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/
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📢 Like & Subscribe if you enjoyed this episode and want more insider business stories! 💡🔥
Chapters
1. Intro (00:00:00)
2. The Cost of Hiring the Wrong People (00:05:00)
3. From Gut Feelings to Hiring Systems (00:07:30)
4. Why Customer Experience Beats Sales Tactics (00:10:00)
5. The Power of Handwritten Notes and Personalization (00:12:30)
6. Risking It All on Newspaper Advertising (00:15:00)
7. TV vs. Google: What’s Actually Working (00:17:30)
8. Creating TV Ads That People Remember (00:20:00)
9. Building a Marketing Team You Can Trust (00:22:30)
10. Breaking the Industry Mold With Honesty (00:25:00)
11. The Facebook Ads Strategy He’s Sitting On (00:27:30)
12. Cold Plunges, Mindset, and Momentum (00:30:00)
13. Delegation and the Key to Scaling (00:32:30)
14. Leadership vs Management: His Honest Take (00:35:00)
15. Culture, Accountability, and Internal Buy-In (00:37:30)
16. Systems That Still Feel Personal (00:40:00)
17. What Drives Brian’s Customer Philosophy (00:42:30)
18. Future Goals for Buresh and Modern Contractor (00:45:00)
19. The Toughest Lesson From 23 Years in Business (00:47:30)
20. Why Work Ethic Still Wins (00:49:30)
17 episodes
