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Content provided by Tommy Mello, Tommy Mello: $200 Million Founder|Forbes, and Entrepreneur Columnist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tommy Mello, Tommy Mello: $200 Million Founder|Forbes, and Entrepreneur Columnist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Breaking Down the Science of Virality with Brendan Kane

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Manage episode 454161756 series 2529538
Content provided by Tommy Mello, Tommy Mello: $200 Million Founder|Forbes, and Entrepreneur Columnist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tommy Mello, Tommy Mello: $200 Million Founder|Forbes, and Entrepreneur Columnist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Brendan Kane is a Managing Partner at Hook Point. He is a digital marketing expert who has been helping top brands and celebrities create viral content since 2005. Overseeing $300 million in marketing spend, he has worked with major corporations like MTV, Paramount Pictures, and IKEA, generating over $1 billion in revenue. His celebrity clients include Taylor Swift, Rihanna, and Adriana Lima, for whom he crafted successful digital strategies. Brendan is also the best-selling author of “One Million Followers” and “Hook Point: How to Stand out in a 3-Second World.” In this episode, we talked about social media presence, virality, content format, organic media strategies…

  continue reading

415 episodes

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iconShare
 
Manage episode 454161756 series 2529538
Content provided by Tommy Mello, Tommy Mello: $200 Million Founder|Forbes, and Entrepreneur Columnist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tommy Mello, Tommy Mello: $200 Million Founder|Forbes, and Entrepreneur Columnist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Brendan Kane is a Managing Partner at Hook Point. He is a digital marketing expert who has been helping top brands and celebrities create viral content since 2005. Overseeing $300 million in marketing spend, he has worked with major corporations like MTV, Paramount Pictures, and IKEA, generating over $1 billion in revenue. His celebrity clients include Taylor Swift, Rihanna, and Adriana Lima, for whom he crafted successful digital strategies. Brendan is also the best-selling author of “One Million Followers” and “Hook Point: How to Stand out in a 3-Second World.” In this episode, we talked about social media presence, virality, content format, organic media strategies…

  continue reading

415 episodes

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