In this episode of The Honest Field Guide, host JinJa Birkenbeuel engages in a heartfelt conversation with Rene Moshi Macdonald, the founder of Lisou, a luxury women's wear brand based in London. They discuss the challenges of motherhood, particularly for Black mothers, and the importance of community support. Rene shares her journey from Tanzania to the UK, her upbringing in a family dedicated to service, and how her experiences shaped her creativity and entrepreneurial spirit. The conversation also delves into the complexities of identity, the perception of African fashion, and the joy that drives Rene's work. In this conversation, Rene Moshi Macdonald discusses the complexities of defining African fashion, the challenges faced by African designers in gaining visibility, and her personal journey as an entrepreneur in the fashion industry. She emphasizes the importance of cultural identity in her designs and the role of mentorship in her creative growth. The conversation also touches on the significance of prints in African culture and the entrepreneurial mindset required to succeed in the fashion world. In this engaging conversation, Rene Moshi Macdonald discusses the significance of patterns in her fashion designs, the challenges of intellectual property in the fast fashion industry, and her creative process. She emphasizes the importance of sustainability in fashion, sharing her brand's commitment to zero waste and ethical practices. The discussion also touches on the role of celebrity endorsements in fashion and concludes with Rene's reflections on meeting influential figures and her aspirations for future travels.The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs.Follow us here and on TikTok on@honestfieldguideText The Honest Field Guide at (312) 445-0903.The podcast is recorded and produced by Birk Creative: A creative digital marketing agency assisting its customers to get attention and get to the market. Visit https://www.birkcreative.com/hire-us. Music found on this episode is provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.CreditsTheme song "Sam's Ranch" provided courtesy Utah Carol. All content and creative since @2018 Birk Creative.