In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identify the current florist working with your target hotels, and why social media sleuthing can give you an edge. We also discuss the importance of reaching out directly to hotel management to gather crucial information about existing contracts and upcoming opportunities. Plus, find out how to build a competitor database to better understand the market landscape and position yourself for success. Whether you're new to the business or looking to refine your approach, these tips will help you stay one step ahead!

0:34 Using instagram hashtags to find a hotel’s florist

1:19 Checking tagged photos on the hotel's account

1:55 How to contact the hotel directly to find out who is their florist

2:33 Following and observing competition and creating a database

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST