Best Franceska McCaughan Podcasts (2025)

1
Anytime You Want to Unplug Remeber That's Your Sign to Turn Up the Heat 8:44

23d ago8:44

8:44

In this episode, we talk about why the moments when you feel like unplugging are actually signs to turn up the heat. Using the metaphor of baking an apple pie, we explore how quitting too soon out of fear of failure or disappointment sabotages our progress in business, relationships, and life. Tune in to hear how you can push past excuses, take bol…

1
Why Reflecting and Setting Intentions is So Important 9:20

25d ago9:20

9:20

Welcome to today's episode. I'm thrilled to share some tips and insights on how I keep my business on track and thriving. We'll start with what I do at the beginning of each month to make sure I'm meeting my goals. I'll talk about the importance of reflecting on the previous month to spot any gaps in your business and why focusing on longevity is k…

1
Ready to Already Make Money with Mother’s Day? 8:26

2M ago8:26

8:26

Hey there flower friends! If you're eager to boost your Mother’s Day sales, you’re in the right place. First, I've got an assignment to help you jumpstart your sales strategy. We'll uncover the best ways to find new restaurants in your city and the exact script to get the Manager on the phone. We'll talk about the importance of persistent follow-up…

1
Play the Game of What If and Why Not 11:55

2M ago11:55

11:55

In this episode, we explore the dynamic "What If" and "Why Not" mindset that empowers you to think bigger and break free from limiting beliefs. By combining energetic shifts with a solid strategic framework, you can take consistent daily action to turn your big ideas into reality. Tune in as we discuss how to create daily and weekly non-negotiables…

1
You Get to Decide that You're a Big Deal 5:52

2M ago5:52

5:52

In this episode, we delve into the transformative mindset shift of deciding you're a big deal. Drawing inspiration from bold marketing claims like Qatar Airways declaring themselves the best, we explore how this same principle applies to your business and life. You'll learn how focusing on those who truly resonate with your work and embracing your …

1
How Much do You Pay Your Team? 10:17

2M ago10:17

10:17

In today’s episode, we dive into a crucial topic for entrepreneurs—how much should you pay your team? I’ll share my personal experiences, from instinct-driven hiring decisions to creating opportunities for team growth. We’ll discuss how to prioritize business needs, set budgets, and why paying a little more can make a big difference. Plus, learn th…

1
How to Build Boundaries for Work With Ease Part 2 5:48

2M ago5:48

5:48

In this episode, we dive into the crucial topic of building boundaries when working with hotels. Learn why securing a signed contract and payment before starting any work is essential for florists. We discuss the risks of rushing into projects without agreements and offer strategies to protect yourself from unpaid work and delayed contracts. If you…

1
How to Build Boundaries for Work with Ease 12:20

2M ago12:20

12:20

In this episode, we explore the importance of setting boundaries at work to protect your time, energy, and self-worth. Learn how to move away from the toxic habit of overworking and overcommitting, and instead embrace healthier, more intentional practices. Discover practical strategies for confidently communicating your needs and reclaiming control…

1
Why the Fear of Rejection is Standing Between You and Consistent Income 11:57

2M ago11:57

11:57

In this episode, we discuss how the fear of rejection is a major obstacle to creating consistent income. I’ll share how I overcame that fear, starting from my first business in the cigar industry to building a profitable floral business with consistent hotel contracts. Through personal stories and lessons learned, you’ll see how rejection is a step…

1
How I Travel So Freely While Running My Business 11:58

3M ago11:58

11:58

In this episode, I’m sharing how I’ve been able to travel the world freely while still running a successful floral business. We’ll break down the toxic hustle culture that keeps many florists stuck, the importance of building a business that doesn’t depend on you, and how consistent income, delegation, and systems are the keys to freedom. Drawing f…

1
Should You Go Work For Someone Else Before Starting Your Business 8:55

3M ago8:55

8:55

In this episode, we explore the question many aspiring florists ask: should you work for someone else before starting your own business? We’ll dive into the importance of discomfort as a motivator, how working for others can limit your success, and why integrity and focus are key in building a lasting business. Drawing from personal experience, I’l…

1
Stop Sabotaging Yourself by Not Selling 8:20

3M ago8:20

8:20

In this episode, we address a common barrier for florists: the belief that you must do everything yourself. This mindset can hold you back from creating consistent income and growing your business. We’ll discuss the importance of shifting your focus from just servicing to selling and scaling. Through practical examples, we’ll highlight how delegati…

1
Why I Started a Floral Charity Organization 6:36

3M ago6:36

6:36

In today’s episode, we explore the powerful connection between money mindset and charitable giving in business. Join us as we dive into how money blocks can affect your business decisions and keep you from reaching your true potential. I’ll share my journey of starting a nonprofit, Francie's Flower Friends, as an extension of my floral business, an…

1
Making an Appointment Versus Showing Up 5:07

3M ago5:07

5:07

In this episode, we tackle the age-old question for vendors: should you make an appointment to pitch your services or just show up at the hotel? Drawing from personal experience on both sides of the table, we’ll explore the pros and cons of each approach. Whether you feel more comfortable making an appointment or prefer taking direct action, you'll…

1
Do Hotel Brands Own Their Own Buildings 6:42

3M ago6:42

6:42

In this episode, we dive into the complex world of hotel ownership and brand management. We'll debunk common misconceptions about whether hotel brands own their buildings and explore how most major hotel companies have shifted to an "asset-light" model. You'll learn how general managers navigate reporting to both property owners and the hotel brand…

1
Is The GM the Highest Level For the Hotel Brand? 6:23

3M ago6:23

6:23

In this episode, we dive into the world of hotel management to explore the hierarchy and responsibilities within a hotel brand. We’ll break down the role of the General Manager (GM), how they oversee property operations, and why they're the key decision-makers when it comes to vendor partnerships, like florists. Using real-world examples, including…

1
How to Discover All the Outlets to Include in Your Hotel Floral Proposal 10:35

3M ago10:35

10:35

In this episode, we'll dive into the essential steps for successfully landing a floral contract with luxury hotels. You'll learn how to familiarize yourself with the hotel's layout, uncover hidden opportunities, and confidently navigate your way to the decision-makers. By experiencing the hotel as a guest, you'll discover how to tailor your proposa…

1
The Owner is Not the Brand 10:43

4M ago10:43

10:43

Welcome to today’s episode where we’re unraveling a common misconception in the hospitality world: the difference between hotel brands and hotel owners. Many people assume that the hotel brand and the property owner are the same, but they actually play distinct roles. We’ll explore how hotel brands manage operations and uphold standards, while prop…

1
What is the Average Spend of a Hotel 6:48

4M ago6:48

6:48

In today's episode, we're exploring the complexities of determining a hotel's floral budget. Discover why there isn't an "average" spend when it comes to hotel florals, as budgets can range dramatically based on factors like location, brand, and the owner's priorities. We'll share insights on how to uncover a hotel's floral budget through strategic…

1
Why a Hotel Walk Through is Important Before Approaching the GM 7:44

4M ago7:44

7:44

In this episode, we dive into the importance of conducting a thorough hotel walkthrough before approaching the General Manager with your floral services. You'll learn how this crucial step helps you identify opportunities to add value, assess the quality and impact of the existing floral arrangements, and gather insights on potential improvements. …

1
How to Have Fun and Ask for the Sale to Compound Your Cash Flow 11:05

4M ago11:05

11:05

Asking for the sale doesn't have to be intimidating or dull. In this episode, we explore how to approach sales with a playful mindset to help you increase your cash flow. From targeting the right hotels, like five-star establishments, to creatively pitching yourself, we discuss the importance of focusing your energy where it counts. We also highlig…

1
Design Freedom: Is it Really True with Hotels? 11:27

4M ago11:27

11:27

Welcome to this episode of our podcast! Today, we’re diving into the world of client relationships and communication in the event planning industry. Ever had a situation where a client’s expectations felt like a mystery? We’ll explore how misunderstandings can become golden learning opportunities, and how asking the right questions can set you up f…

1
How to Find Out Who Your Competition Is 3:32

4M ago3:32

3:32

In this short but impactful episode, we dive into practical strategies for discovering who your real competition is as a hotel florist. Learn how to use Instagram hashtags and tagged photos to identify the current florist working with your target hotels, and why social media sleuthing can give you an edge. We also discuss the importance of reaching…

1
BTS of THF (Petals to Profit vs. HFPM) 12:12

4M ago12:12

12:12

Welcome to today's episode, where we take you behind the scenes of how The Hotel Florist came to life! In this episode, we explore the journey from feeling stuck in a luxury floral design business to creating a thriving educational platform that teaches florists how to partner with hotels and build profitable, sustainable businesses. We'll dive int…

1
Stop Doing THIS to Close Deals and What To Do Instead 7:27

4M ago7:27

7:27

In this episode we’re diving into the art of pitching and nurturing client relationships with a focus on hotels. Have you ever felt like your brilliant ideas are falling flat, or that your creative pitches just aren’t hitting the mark? We’re here to flip the script! In this episode, we’ll explore how to shift your mindset from just landing a contra…

1
You Will Not Touch a Stem Until You Make the Sale 9:39

5M ago9:39

9:39

Welcome to today’s episode! If you’ve ever felt intimidated by the idea of selling or worried about coming off as pushy, you’re not alone. We’re diving into how you can shift your mindset and make selling feel less like a chore and more like sharing your amazing talents with the world. I’ll share tips on overcoming those sales fears, why it’s cruci…

1
What If the Hotel Only Wants Plants and Not Flowers? 10:22

5M ago10:22

10:22

Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry! Today, we’re diving into one of the biggest fears we florists face: feeling like we have to know everything. Whether it’s mastering every plant, becoming a holiday decor guru, or tying the perfect bow,…

1
What to Say When You Feel the Hotel Isn’t Priortizing Flowers 10:35

5M ago10:35

10:35

In today's episode, we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the reality when you step into a hotel. I’ll share some tips on how to turn that awkward moment into an opportunity by asking the right questions and positioning …

1
Who You Should Really Be Talking to on IG 8:13

5M ago8:13

8:13

In this episode, we’re diving into the essentials of using Instagram to connect with the right people in the hotel industry. It’s not just about posting pretty pictures—it’s about understanding how to market your floral business like a billboard. We’ll discuss why focusing on being a florist rather than a content creator can actually be a more effe…

1
What Time Should You Aim to Speak to the GM? 3:12

5M ago3:12

3:12

In this episode, we’re talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching the GM at the right moment. I’ll share insights on the best time of day to visit the hotel, increasing your chances of having that cr…

1
The Questions You Need to Ask That Will Set Your Future Self Up for Success 8:52

5M ago8:52

8:52

In this episode, we’re diving into the power of asking the right questions and how it can transform your journey as a hotel florist. We’ll explore the key question you need to start asking yourself to set the foundation for success. We'll also discuss why curiosity is your secret weapon for building connections and establishing trust with clients. …

1
How to Add Value Without Depreciating What the Hotel Has Already 12:23

5M ago12:23

12:23

In this episode, we’ll explore how to add value to a hotel without diminishing what they already have in place. I’ll share two key approaches you can use to elevate your pitch, starting with a mindset shift about your ideas being timeless intellectual property rather than fleeting trends. We’ll dive into specific examples of what adding value could…

1
What To Do If You Don’t Get the GM 9:58

6M ago9:58

9:58

In this episode, we’re diving into a scenario many aspiring hotel florists face—what to do if you don’t get a meeting with the General Manager. We’ll explore some reasons this might happen that have nothing to do with your skills or approach and discuss strategies to warm up cold leads before your pitch. We’ll also cover how to connect with the sec…

1
The Strategy I Wish I Would Have Known Sooner 9:24

6M ago9:24

9:24

In this episode, I’m sharing a game-changing strategy that I wish I’d known sooner—especially when it comes to pricing your services. We’ll talk about why it’s crucial to have a solid list of reasons ready for those inevitable price increases and the most effective way to support those reasons. I’ll also cover how to proactively address rising flor…

1
Design Mechanics 8:47

6M ago8:47

8:47

n this episode, we're diving into the intricate world of floral mechanics with a focus on hotel design. We'll explore exercises to spark your creativity and help you craft a signature style that stands out in the hospitality industry. From key mechanics to consider for different spaces, to insights on how traditional floral training contrasts with …

1
How to Start with Hotels Before They are Even Open 4:56

6M ago4:56

4:56

In this episode, we dive into the art of establishing relationships with hotels before they even open their doors. Discover key strategies to connect with hotel management and sales teams, using tools like LinkedIn and Google Alerts, to position yourself as their go-to florist or décor specialist. By getting in early and building these connections,…

1
Should You Approach 4-Star Before 5-Star Hotels for Practice 10:03

6M ago10:03

10:03

In this episode, we're diving into the question of whether you should approach 4-star hotels before 5-star ones as practice. There's no simple yes or no, but we'll explore what you should really be focusing on. We'll discuss how to become an energetic match for the opportunities you want, the importance of embracing failure as part of your journey,…

1
How to Reframe “Why Would it Work Now if it Never Has” 8:06

6M ago8:06

8:06

In this episode, we’re tackling a mindset shift that can transform your approach to challenges: reframing the thought, "Why would it work now if it never has?" We'll dive into how changing the narrative you tell yourself can open new doors, why it's okay to let go of the need to be understood, and the importance of finding and embracing your own po…

1
What “We’ve Decided to go in Another Direction” Means For Your Business 6:34

6M ago6:34

6:34

In this episode, we're unpacking what it truly means when a hotel tells you they're "going in another direction." I'll discuss why it's crucial to keep your hotel leads warm and how staying persistent can keep doors open, even when it seems like a "no." You'll learn how successful florists navigate these situations, turning potential setbacks into …

1
How Luxury Retail Can Be Annual Income AND What You Need to Know 5:28

6M ago5:28

5:28

In this episode, we're diving into the world of luxury retail and how it can become a consistent, annual income stream for your floral business. I'll share why many luxury brands don't operate with contracts, how I managed to secure a year's worth of income from one, and the strategies I used to handle the complexities of working with brands that h…

1
How to Become More Confident 7:56

6M ago7:56

7:56

In this episode, we’re diving into the journey of building confidence, especially when it comes to pitching hotels. Confidence doesn’t just appear overnight—it’s the result of repeatedly stepping out of your comfort zone, even when fear is present. I’ll share how embracing curiosity, shifting your self-talk, and pushing through insecurities can tra…

1
Is Pitching to High End Retailers the Same as Hotels? 11:25

7M ago11:25

11:25

In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany & Co. structure their floral event contracts and why building strong relationships is key to breaking into this exclusive space. Plus…

1
How Core Beliefs Impact Confidence 13:44

7M ago13:44

13:44

Welcome to today’s episode, where we're diving into the powerful connection between core beliefs and confidence. As a hotel florist, I've learned that it's not just about mindset—it's about understanding the deep-seated beliefs that shape how we see ourselves and our work. We’ll explore why some things feel harder than they really are and how this …

1
How I Navigated Landing My First Hotel Account 12:29

7M ago12:29

12:29

Hey flower friends! Welcome to today’s episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending emails might not always be the best strategy to get your foot in the door. If you don't have direct experience, don't worry—I'll show…

1
If You Feel Like You’re in Survival Mode and Just Trying to Keep “Status Quo” 11:06

7M ago11:06

11:06

Hey flower friends! As a hotel florist, I've been there, feeling stuck in survival mode and just trying to maintain the status quo. Today, we'll explore what's really keeping us at that level and how we can break free. I'll share my personal experience of what survival mode looked like for me and the steps I took to break out of it. We'll discuss t…

1
How to Push Away Self-Doubt and Keep Moving Forward 12:58

7M ago12:58

12:58

Hey flower friends! Welcome to today's episode, "How to Push Away Self-Doubt and Keep Moving Forward." As a hotel florist, I've faced my fair share of challenges, and I'm here to share what I've learned along the way. We'll start by understanding that entrepreneurship is a journey, not a destination. I'll help you catch that pesky inner critic and …

1
Unlock Your Spiritual Path: Transformative Insights for Growth with Ania Halama 36:53

7M ago36:53

36:53

Are you ready to unlock your spiritual path and transform your life? In this episode of Kim Talks Resilience, I sit down with Ania Halama, a digital nomad and spiritual mentor, to explore how connecting with your subconscious can help you manifest your desires. Ania shares her personal journey from corporate life to guiding others in finding their …

1
Building Your Portfolio, Costing Out Designs: What it Takes to do an Actual Hotel Installation 13:47

7M ago13:47

13:47

In today’s episode, I'm excited to share my journey from the corporate world to becoming an entrepreneur. I'll talk about ways you can build a portfolio before ever landing a hotel contract and what you should be doing for business development and inspiration. We'll also cover exercises on how to cost out designs and how my process for hotel instal…

1
Overcoming Boredom and Lack of Inspiration When Designing Weekly 13:38

7M ago13:38

13:38

Welcome to today's episode, where we dive into creative strategies for overcoming those pesky moments of boredom and inspiration blocks that can hit when designing weekly. If you’ve ever felt overwhelmed by the pressure to constantly come up with fresh ideas, or if you’ve struggled to keep your designs exciting, this episode is for you! I’ll share …

1
When You Don’t Want to Invest in Flowers Simply to Post 10:04

7M ago10:04

10:04

Hey flower friends! Welcome to today’s episode, where we’ll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I’ll share ideas on what to post when you don’t have flowers in your shop and discuss letting go of the shame and guilt when investing in our business doesn't yield imm…

Podcasts Worth a Listen

Franceska McCaughan Podcasts

Podcasts Worth a Listen