Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry!

Today, we’re diving into one of the biggest fears we florists face: feeling like we have to know everything. Whether it’s mastering every plant, becoming a holiday decor guru, or tying the perfect bow, it can be overwhelming to think we need to be experts in everything under the sun. But here’s the secret: you don’t have to! So, grab a cup of coffee, sit back, and get ready to feel inspired, empowered, and ready to take on anything the floral world throws at you. Let’s jump in!"

0:45 Overcoming fear and taking action

1:41 The valuable lessons learned by adapting to new markets

3:50 Transforming fear into curiousity

6:00 Outsourcing tasks to focus on core strengths and project management

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST