In this episode, we dive into the world of hotel management to explore the hierarchy and responsibilities within a hotel brand. We’ll break down the role of the General Manager (GM), how they oversee property operations, and why they're the key decision-makers when it comes to vendor partnerships, like florists. Using real-world examples, including Jeff Leatham's unique collaboration with Four Seasons, we’ll uncover how understanding this hierarchy can help you secure valuable contracts and grow your business within the hospitality industry.

0:30 Understanding the role of the General Manager at a hotel and how it differs from corporate levels. 1:05 The hierarchy within hotel management, from the GM to the regional VP and the president of the hotel brand. 2:11 The importance of connecting with the General Manager when pursuing floral contracts at the property level. 3:22 How asset management companies interact with GMs and impact decision-making. 4:38 A real-world example of Jeff Leatham's partnership with Four Seasons and how floral vendors navigate property-specific agreements.

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST