In this episode, we're exploring the unique dynamics of pitching to high-end retailers versus hotels—two worlds that, while similar, require different approaches. I'll share insights on how luxury brands like Tiffany & Co. structure their floral event contracts and why building strong relationships is key to breaking into this exclusive space. Plus, I’ll reveal how my experience as a hotel florist helped me make connections with prestigious retailers, ultimately leading to opportunities with brands like Tiffany & Co. and Chanel. If you're looking to expand your floral business into high-end retail, this episode is packed with valuable strategies and personal stories to guide you.

0:30 How how-end retail differs from hotels and how every brand is different

1:40 How Tiffany & Co. structure their contracts for floral events

2:30 Why cultivating relationships is so important for getting into the event space

3:53 How you can use your position in a hotel to help you make connections with retailers

6:27 How I became Tiffany & Co’s Florist for the state of Texas

9:10 How I started doing florals for Chanel

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST