How 6sense increased its valuation to $5.2 Billion, expanded it's market, and how it's fuelling an AI-driven approach | With Latané Conant
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Manage episode 323686043 series 3315147
This one is for the folks in marketing! We speak to Latané Conant the Chief Market Officer at 6sense about her switch from sales to marketing, the importance of owning the market first, practicing risk storming, why marketing needs to be friends with product, and a lot more exclusive scoop!
5 episodes