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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch.
They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of pitching, and how AI is shaping content creation.
The conversation also explores the impact of deepfakes on influencers and the rise of virtual influencers, examining their audience engagement and the future of this digital trend.
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Show Notes:
(01:02) - Introduction to Amanda
(03:00) - A day in the life of a tech journalist
(05:25) - Navigating pitches and recognizing value
(10:05) - Impact of AI on content creation
(12:55) - Deepfakes and their implications for influencers
(24:00) - Rise of virtual influencers
(27:35) - Future of virtual influencers and audience engagement
Check out some of our previous episodes:
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Art of Social Media Creativity w/ Jon Youshaei
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
130 episodes
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