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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce.
She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape.
Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.
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Show Notes:
(01:02) - Introduction to Josephine
(04:02) - Evolution of Social Commerce
(06:40) - Innovative Features
(09:45) - Audience Personas
(13:30) - Psychology of Social Commerce
(15:55) - Brand Opportunities
(22:00) - Key Takeaways for Creators & Brands
Check out some of our previous episodes!
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Liquid Death's Unconventional Marketing w/ Greg Fass
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
134 episodes
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