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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable.
Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies.
She dives into Teachable’s latest report on B2B creators, exploring how they build predictable income and the growing value of authentic storytelling in today’s digital world.
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Show Notes:
(01:51) - Introduction to Olivia
(04:00) - The 9 to 5 Quitters Club
(10:15) - Exploring Monetization Strategies
(14:55) - Brand Deals and Long-Term Partnerships
(18:00) - Growth Strategies for B2B Creators
(20:55) - Insights from Teachable's B2B Creator Report
Check out some of our previous episodes!
- Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
- Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
134 episodes
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