It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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254.The Fundamentals of Agency Communication and Collaboration, with Jeff Swartz
Manage episode 426916344 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Intro
In this episode, Jeff Swartz, Founder of Ethic Advertising Agency, joins us to discuss the fundamentals of successful agency collaborations. Jeff shares his expertise on building trust and setting clear expectations in agency-client relationships, which is essential for navigating agreements and metrics effectively. Our discussion highlights the importance of clearly defining roles, maintaining respectful interactions, and avoiding selfish behaviors to ensure successful partnerships with both clients and other agencies.
What you will learn in this episode:
The importance of clearly defining roles and responsibilities in agency collaborations to prevent confusion.
How to leverage strategies to avoid selfish behaviors in collaborations.
How establishing thought leadership through educational content can enhance your agency’s client interactions.
Gain insights into using humor and education in client communications to improve understanding and engagement.
Bio
Jeff Swartz is an advertising entrepreneur, ad tech creator, and Founder and CEO of Ethic Advertising Agency and Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. Recently, Swartz's team launched Qujam, a do-it-yourself Geofence Advertising platform for small businesses.
Resources:
Jeff's LinkedIn: https://www.linkedin.com/in/jeffreymswartz/
Ethic's Website: https://www.ethic-ads.com/
Qujam's Website: https://qujam.com/
Spiderweb Blog: https://www.ethic-ads.com/digital-advertising-spiderweb-effect/
9 Reasons Why Advertising Doesn't Work ebook download: https://www.ethic-ads.com/9-reasons-advertising-doesnt-work-ebook/
302 episodes
Share
Manage episode 426916344 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Intro
In this episode, Jeff Swartz, Founder of Ethic Advertising Agency, joins us to discuss the fundamentals of successful agency collaborations. Jeff shares his expertise on building trust and setting clear expectations in agency-client relationships, which is essential for navigating agreements and metrics effectively. Our discussion highlights the importance of clearly defining roles, maintaining respectful interactions, and avoiding selfish behaviors to ensure successful partnerships with both clients and other agencies.
What you will learn in this episode:
The importance of clearly defining roles and responsibilities in agency collaborations to prevent confusion.
How to leverage strategies to avoid selfish behaviors in collaborations.
How establishing thought leadership through educational content can enhance your agency’s client interactions.
Gain insights into using humor and education in client communications to improve understanding and engagement.
Bio
Jeff Swartz is an advertising entrepreneur, ad tech creator, and Founder and CEO of Ethic Advertising Agency and Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. Recently, Swartz's team launched Qujam, a do-it-yourself Geofence Advertising platform for small businesses.
Resources:
Jeff's LinkedIn: https://www.linkedin.com/in/jeffreymswartz/
Ethic's Website: https://www.ethic-ads.com/
Qujam's Website: https://qujam.com/
Spiderweb Blog: https://www.ethic-ads.com/digital-advertising-spiderweb-effect/
9 Reasons Why Advertising Doesn't Work ebook download: https://www.ethic-ads.com/9-reasons-advertising-doesnt-work-ebook/
302 episodes
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Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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continue reading
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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