Best Sharon Toerek Podcasts (2025)

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295. The Living, Breathing Brand, with Justin Hoot 25:01

3d ago25:01

25:01

Today's episode of The Innovative Agency explores the real story behind brand with Justin Hoot, Partner and Director of Client Services & Growth at Chicago’s Someoddpilot. This isn’t your typical conversation about logos and taglines; we’re talking brand as culture, as community, as a living, breathing relationship between agencies and their client…

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294. Smarter Video for Modern Agencies, with Patrick Taggart 35:02

13d ago35:02

35:02

Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling. As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, con…

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293. The Niche Blueprint, with Erik Olson 37:13

20d ago37:13

37:13

In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with serial entrepreneur Erik Olson, CEO of several thriving digital marketing agencies. Erik pulls back the curtain on his journey from running a single agency to building a powerful network under a holding company model. Erik shares the bold choices behind specialization ve…

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292. The AI Advantage, with Mike Todasco 28:07

27d ago28:07

28:07

On this episode of The Innovative Agency Podcast, Sharon Toerek explores the game-changing impact of AI in marketing agencies with guest Mike Todasco—former VP of Innovation at PayPal and now a professor at San Diego State University. This episode tackles the big questions: How can AI elevate agency-client relationships? Where do the biggest opport…

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291. Buyer Psychology Meets AI, with Rai Cornell 31:01

1M ago31:01

31:01

On this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell, Founder of Cornell Content Marketing. With a background in psychology, Rai brings a unique perspective on how human behavior shapes effective content strategies. She unpacks the role of …

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290. AI: Opportunity vs. Risk, with Adam Nathan 28:09

1M ago28:09

28:09

In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes. Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position …

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289. Turn Niche into Revenue, with Tom Conlon 29:36

2M ago29:36

29:36

In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York. Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expert…

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288. CEO Essentials, with Brad Farris 37:48

2M ago37:48

37:48

Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency? Brad breaks down the key responsibilities that separate working in the business from working on it—and why t…

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287. Video's Transformative Role in Agencies, with Hope Horner 30:46

2M ago30:46

30:46

Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifyin…

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286. User-Generated Content Trends, with Leah Messina 30:59

2M ago30:59

30:59

Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers. As agencies grapple with trust and authenticity challenges …

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285. Podcast Marketing Secrets, with Tom Schwab 35:09

3M ago35:09

35:09

In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview mar…

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284. Unlock Revenue with Strategic Alliances, with Jarrod Lopiccolo 30:15

3M ago30:15

30:15

In this episode of The Innovative Agency podcast, Sharon Toerek sits down with Jarrod Lopiccolo, co-founder of Noble Studios, for a powerful conversation on the game-changing impact of strategic partnerships. Jarrod pulls back the curtain on how he forged a thriving joint venture with a UK-based firm, and why building relationships beyond borders i…

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283. Operationalizing AI, with Brandon White 39:01

3M ago39:01

39:01

In this episode of The Innovative Agency Podcast, Sharon Toerek delves into the future of AI in marketing agencies with Brandon White, CEO of 3rd Brain Digital. Brandon unveils his powerful 5-level framework for AI integration—breaking down how agencies can harness automation to boost efficiency, profitability, and scalability. From streamlining wo…

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282. Build, Scale, and Exit, with Max Bidna 39:25

3M ago39:25

39:25

On today’s episode of The Innovative Agency Podcast Sharon Toerek welcomes Max Bidna, a former agency owner and now a thriving media business entrepreneur. Max shares how he strategically scaled and sold his marketing agency, paving the way for exciting new ventures. From building systems that make agencies irresistible to buyers, to knowing the ri…

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281. Authenticity in Action, with April White 35:13

3M ago35:13

35:13

Today on the Innovative Agency Podcast, Sharon Toerek welcomes April White from Trust Relations, a nationwide strategic communications firm. April delves into the timely and crucial topic of building trust within the marketing and communications landscape. As trust becomes increasingly vital for brands navigating a complex media environment, April …

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280. Smart Scaling, with Austin Dandridge 40:02

4M ago40:02

40:02

In this episode of The Innovative Agency Podcast Sharon Torek welcomes Founder of Cobble Hill Digital, Austin Dandridge. He discusses the essential strategies for adding value in service-based businesses and the unique challenges faced when onboarding new clients. Austin outlines the differences in advising small or early-stage startups versus grow…

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279. The Rise of Experiential Marketing, with Lydia Martinez 32:01

4M ago32:01

32:01

Today on the Innovative Agency Podcast Sharon Toerek welcomes Lydia Martinez, CEO and Founder of Elle Marketing and Events. Lydia delves into the transformative shifts in event planning and marketing brought about by the pandemic, sharing how her team pivoted from in-person to digital events and the lasting effects on attendee preferences. Listen a…

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278. The Art of the Exit, with Emily Green 28:39

5M ago28:39

28:39

In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Emily Green, Founder of Grace Communications. Emily shares her inspiring journey of starting, growing, and ultimately selling her agency while emphasizing the critical mindset shifts that accompany such a significant transition. As someone who has navigated the entrepreneu…

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277. Spark Agency Growth by Stepping Away, with Jennifer Filzen 30:15

5M ago30:15

30:15

In this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Jennifer Filzen, the dynamic Founder of Rockstar Marketing. They explore the art and science of managing a thriving remote team while building a resilient company culture. Jennifer reveals her innovative 'PASTA Method'—a game-changing approach to team management—and shares…

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276. Using Intellectual Capital to Skyrocket Agency Growth, with Wendy Covey 32:56

5M ago32:56

32:56

In this episode of The Innovative Agency Podcast, Sharon Toerek welcomes guest Wendy Covey. Wendy is the Co-Founder and CEO of TREW Marketing, and has mastered the craft of using books and research reports to amplify her agency’s authority. Wendy emphasizes the importance of thought leadership and how her agency turned intellectual property into an…

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275. Reducing Agency Client Churn, with Jason Kramer 31:49

5M ago31:49

31:49

In this episode of The Innovative Agency Podcast, host Sharon Toerek sits down with Jason Kramer, founder of Cultivize, to discuss strategies for reducing client churn in marketing agencies. Jason shares his expertise on how agencies can enhance client retention by improving performance conversations, understanding clients' CRM systems, and buildin…

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274. Revolutionizing Talent Acquisition, with Katie Wagner 29:26

6M ago29:26

29:26

In this episode of The Innovative Agency Podcast, host Sharon Toerek speaks with Katie Wagner, CEO and founder of KWSM, a digital agency. They explore the topic of talent recruitment and retention through the unique lens of lead generation. Katie shares her innovative strategies for attracting and retaining top talent, including the use of storytel…

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273. Crafting Compelling Newsletters to Drive Business Development, with Christian Banach 32:09

6M ago32:09

32:09

Intro In this episode of The Innovative Agency Podcast, Sharon Toerek welcomes back Christian Banach, a seasoned business development expert, to explore the untapped potential of newsletters in agency growth and client engagement. Christian shares his journey in discovering the power of newsletters, initially using them to build his own brand and l…

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272. Considerations for Agencies Managing Rebrands, with Darren Horwitz 32:06

6M ago32:06

32:06

Intro In this episode of The Innovative Agency Podcast Sharon Toerek sits down with Darren Horwitz from TenTen Group to delve into the intricacies of branding and rebranding. Darren shares his expertise on the importance of "brand empathy," taking a consultative approach, and the critical role agencies play in successful brand transformations. Darr…

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271. Monetizing Ideas and Intellectual Capital Effectively, with Brett Banker 56:16

6M ago56:16

56:16

Intro In this episode of The Innovative Agency, Sharon Toerek chats with Brett Banker, founder of X&O, a hybrid agency-consultancy that blends the creative strengths of agencies with the strategic approach of consultancies. Brett shares his transition from traditional agency roles to launching X&O and offers practical insights into the importance o…

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270. Exploring the Journey from Agency to Product Development, with Davey Jones 29:05

6M ago29:05

29:05

Intro In this episode of The Innovative Agency, we talk with Davey Jones, CEO of BDOW!, about his transition from running a marketing agency to developing digital products. Davey shares insights into how his experiences co-founding Davey & Krista and Till Agency shaped his journey toward creating tools that help designers and agencies convert click…

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269. Setting Expectations and Enhancing Communication for Long-Term Success with Douglas Bradley 30:57

7M ago30:57

30:57

Intro In this episode of The Innovative Agency, we welcome Douglas Bradley, Founder and CEO of Everest Legal Marketing. As we head toward the end of the year, Douglas and Sharon explore the critical conversations agency leaders need to have with clients and prospects. Douglas offers his expertise in setting clear expectations during business discus…

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268. Building a Global Talent Pipeline, with Phillip Rivers 36:11

7M ago36:11

36:11

Intro In this episode of The Innovative Agency, host Sharon Toerek sits down with Phillip Rivers, co-founder of Talent HQ and an experienced agency leader, to discuss one of the most crucial issues facing agency owners today: talent acquisition. From the challenges of onboarding remote teams to the importance of maintaining a proactive talent pipel…

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267. The Art and Science of Press Release Distribution, with Mickie Kennedy 33:11

7M ago33:11

33:11

Intro This week, host Sharon Toerek sits down with Mickie Kennedy, the founder and CEO of eReleases, to dive deep into the art and science of press releases. With over 25 years of experience in helping small businesses, authors, and startups gain visibility and credibility through effective press release distribution, Mickie shares actionable strat…

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266. Empowering Women Agency Owners, with Christy Hiler and Jean Freeman 34:27

7M ago34:27

34:27

Intro In this episode of The Innovative Agency, host Sharon Toerek welcomes two influential agency owners, Christy Hiler from Cornett and Jean Freeman from Zambezi, to discuss the importance of female leadership in the advertising industry. They dive into the alarming underrepresentation of women agency owners and the impact of initiatives like "Ow…

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265. The Power and Evolution of Email Marketing, with Scott Cohen 37:23

8M ago37:23

37:23

Intro In this episode of The Innovative Agency, we sit down with Scott Cohen, President and CEO of Inbox Army. Scott shares his expertise on the evolution of email marketing and its power as an enduring tool for customer engagement. We also explore the key strategies agencies should focus on to maximize their clients' email marketing success in a f…

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264. Cultivating Courage and Empathy Through Agency Leadership, with Ken Jacobs 37:14

8M ago37:14

37:14

Intro In this episode, we engaged with leadership expert Ken Jacobs, principal of Jacobs Consulting and Executive Coaching. Ken shares his invaluable insights on the key leadership traits that are essential for agency success. Drawing from his extensive experience in PR and executive coaching, Ken emphasizes the importance of emotional intelligence…

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263. The Intersection of Agency Growth and Profitability, with Melissa Morris 34:57

8M ago34:57

34:57

Intro In this episode of The Innovative Agency, host Sharon Toerek engages with Melissa Morris, founder of Agency Authority, to discuss the operational challenges that agency owners face while aiming for growth. Melissa, an expert in streamlining agency processes, offers her insights on improving workflows, effective time management, and making str…

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262. Navigating the Evolving Landscape of PR, with Eric Yaverbaum 26:46

8M ago26:46

26:46

Intro In this episode of The Innovative Agency, host Sharon Toerek sits down with Eric Yaverbaum, CEO of Ericho Communications and author of "PR for Dummies," to explore the rapidly changing world of PR and communications. With over four decades of experience, Eric shares invaluable insights on the importance of mentorship, adapting to the digital …

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261. Enhancing Client Relationships with Fractional CMO Services, with Joshua Ramsey 32:47

9M ago32:47

32:47

Intro In this episode we delve into the topic of fractional C-suite services with guest Joshua Ramsey, an experienced agency founder and fractional CMO. We explore the concept of fractional CMO businesses and their growing popularity in the industry. Tune in to identify how agencies can benefit from these services and how they play a crucial role i…

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260. Transforming White Label Partnerships Through AI Innovation, with Damian Papworth 37:53

9M ago37:53

37:53

Intro Today’s episode welcomes Damian Papworth, founder and CEO of Globita. Damian, who began his career in finance and economics before transitioning to digital marketing, shares insights on the benefits of white labeling and how integrating AI tools can enhance agency operations and client services. Tune in to explore how these strategies can dri…

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259. Leveraging AI Tools & Niche Targeting for B2B Marketing, with Kate Vasylenko 28:22

9M ago28:22

28:22

Intro In this episode, we delve into the evolving landscape of B2B marketing, particularly for tech companies, with our expert guest, Kate Vasylenko, CEO & Co-founder of 42DM. We explore significant shifts in B2B marketing post-pandemic, discussing the unique challenges and changes in the industry. The conversation also covers the recent impact of …

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258. Optimizing Your Agency Workflow Systems, with Alane Boyd 35:11

9M ago35:11

35:11

Intro In this episode of The Innovative Agency Podcast, host Sharon Toerek discusses the challenges agency owners face in streamlining their business operations to drive profitability and efficiency. She is joined by Alane Boyd from Workday Ninja, who shares insights on agency workflow optimization. Alane highlights the common pain points agencies …

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257. Turning Legal into a Profit Center, with Melissa Moriarty 45:57

10M ago45:57

45:57

Intro In this episode of The Innovative Agency Podcast, we discuss the importance of understanding the legal landscape in agency operations with expert Melissa Moriarty from VaynerX. They explore the idea of treating legal as a profit center and emphasize the need for legal to be seen as a partnership within agencies. Listen to explore how legal co…

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256.Mastering Sales and Thought Leadership, with Tudor Dumitrescu 36:32

10M ago36:32

36:32

Join us on this episode of The Innovative Agency as we sit down with Tudor Dumitrescu, Founder of TANDA Digital. Tudor shares his transition from agency owner to a trusted advisor for other agencies, revealing unique insights into business development and personal branding that every agency leader needs to hear. What you will learn in this episode:…

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255. Agencies Ask! Our Answers to Agency FAQ’s About Client Contracts, with The Toerek Law Team 39:16

10M ago39:16

39:16

Intro Navigating client contracts can be daunting for agency owners. In this episode, join me, Sharon Toerek, and my colleagues from Toerek Law, as we tackle the most common and challenging questions about Master Service Agreements (MSAs), intellectual property rights, and other pivotal legal aspects that impact daily agency operations. What you wi…

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254.The Fundamentals of Agency Communication and Collaboration, with Jeff Swartz 35:29

10M ago35:29

35:29

Intro In this episode, Jeff Swartz, Founder of Ethic Advertising Agency, joins us to discuss the fundamentals of successful agency collaborations. Jeff shares his expertise on building trust and setting clear expectations in agency-client relationships, which is essential for navigating agreements and metrics effectively. Our discussion highlights …

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253. Embedding Creativity at Your Agency’s Core, with Tom Shapiro 33:07

10M ago33:07

33:07

Intro In this episode, we dive deep into the transformative power of creativity in the agency space. We’re joined by Tom Shapiro, CEO of Stratabeat, who shares his insights on leveraging creativity not just in campaigns, but across all facets of agency operations. Through this conversation, you will discover how breaking the creative mold can prope…

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252. How AI and Legal Strategy Can Shape Agency Success, with Sharon Toerek 17:35

11M ago17:35

17:35

Today, Sharon Toerek delves into the critical intersections of Artificial Intelligence (AI) and legal considerations in the marketing agency landscape. Drawing from her experiences and discussions at recent industry conferences, she shares key strategies and legal insights that every agency leader needs to navigate the evolving digital environment …

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251. AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek 52:31

11M ago52:31

52:31

AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek Intro The host of The Innovative Agency, Sharon Toerek, Founder of Toerek Law, sits with us in today’s solocast to unravel the complexities and dual-edged nature of Artificial Intelligence (AI) in the marketing world. As we explore the transformative effects of AI on agency operation…

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250. Harnessing Transparency for Niche Success, with Colleen Gallagher 32:41

11M ago32:41

32:41

Intro In this episode, Colleen Gallagher, CEO of OnWrd & UpWrd, reveals how her agency carved a niche in helping trade associations become industry leaders. Colleen shares several valuable lessons on using transparency and clear pricing strategies to not only attract the right clients but also to ensure agency growth and profitability. What you wil…

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249. Empowering Teams by Leading With Impact, with Atiba de Souza 48:29

11M ago48:29

48:29

Intro In our latest episode, we sat down with Atiba de Souza, known as the Video Content Superman, a master connector in the marketing world. Atiba discusses his dynamic approach to leadership within his video marketing agency, blending his deep understanding of relationship-building with effective team management to drive business success. What yo…

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248. Revolutionizing Engagement Through Video Marketing, with Diane Strand 23:43

12M ago23:43

23:43

Intro Join us on The Innovative Agency as Diane Strand, an award-winning Executive Producer and visionary in workforce development in the arts, dives into the transformative role of video in marketing. With a rich background from JDS Studios to TV production, Diane shares profound insights into evolving video marketing strategies to meet modern dem…

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247. Enhancing SEO with Strategic Video Integration, with Lee Black 27:01

12M ago27:01

27:01

Intro In this episode of The Innovative Agency, we're joined by Lee Black, Founder of Antilles and a leader in SEO and digital marketing strategies. Lee shares his expert insights on the transformative impact of integrating video production into SEO practices, setting new standards in content creation. What you will learn in this episode: How AI an…

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246. Maximizing Lead Generation Efforts, with Alex Oliveira 38:41

12M ago38:41

38:41

Intro In this episode, we are joined by Alex Oliveira, Founder and CEO of Prediq, a lead generation agency, to discuss the state of lead generation and the importance of collaboration between marketing and sales teams. He explores strategies to bridge the gap between marketing and sales teams for optimal results in the agency world. What you will l…

Podcasts Worth a Listen

Sharon Toerek Podcasts

Podcasts Worth a Listen