It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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287. Video's Transformative Role in Agencies, with Hope Horner
Manage episode 469767395 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated content. Hope also provides insights into collaborating successfully with video production firms while navigating the complexities of the digital landscape. Listen in to discover strategies to ensure your agency and clients stay ahead in a video-driven world.
What you will learn in this episode:
The evolution of video in marketing and its democratization for brands of all sizes.
Where brands potentially miss opportunities in their video content and how agencies can guide them effectively.
The debate between user-generated content versus professionally produced content and when to use each.
How to maximize video content by creating numerous assets from a single shoot.
The role of AI in lowering video production costs and what this means for agencies and their clients.
Practical advice for agencies on forming successful strategic partnerships.
Insights into the potential disruptions and evolutions in content creation and consumption.
Bio
Hope Horner is a distinguished entrepreneur, recognized as one of Inc.'s Top Female Founders in 2023 and 2024. She has earned acclaim in Inc.'s Top 25 Entrepreneurs to Watch, Entrepreneur's 11 Marketing Experts That Could Change Your Business, and Pepperdine’s 40 Under 40. Horner’s insights into startup dynamics and scalable business strategies have established her as a leading voice in the business community.
Resources:
Website: https://www.lemonlight.com/
LinkedIn Personal: https://www.linkedin.com/in/hhorner/
LinkedIn Business: https://www.linkedin.com/company/lemonlight-media/
302 episodes
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Manage episode 469767395 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated content. Hope also provides insights into collaborating successfully with video production firms while navigating the complexities of the digital landscape. Listen in to discover strategies to ensure your agency and clients stay ahead in a video-driven world.
What you will learn in this episode:
The evolution of video in marketing and its democratization for brands of all sizes.
Where brands potentially miss opportunities in their video content and how agencies can guide them effectively.
The debate between user-generated content versus professionally produced content and when to use each.
How to maximize video content by creating numerous assets from a single shoot.
The role of AI in lowering video production costs and what this means for agencies and their clients.
Practical advice for agencies on forming successful strategic partnerships.
Insights into the potential disruptions and evolutions in content creation and consumption.
Bio
Hope Horner is a distinguished entrepreneur, recognized as one of Inc.'s Top Female Founders in 2023 and 2024. She has earned acclaim in Inc.'s Top 25 Entrepreneurs to Watch, Entrepreneur's 11 Marketing Experts That Could Change Your Business, and Pepperdine’s 40 Under 40. Horner’s insights into startup dynamics and scalable business strategies have established her as a leading voice in the business community.
Resources:
Website: https://www.lemonlight.com/
LinkedIn Personal: https://www.linkedin.com/in/hhorner/
LinkedIn Business: https://www.linkedin.com/company/lemonlight-media/
302 episodes
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Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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