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257. Turning Legal into a Profit Center, with Melissa Moriarty
Manage episode 430504953 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Intro
In this episode of The Innovative Agency Podcast, we discuss the importance of understanding the legal landscape in agency operations with expert Melissa Moriarty from VaynerX. They explore the idea of treating legal as a profit center and emphasize the need for legal to be seen as a partnership within agencies. Listen to explore how legal considerations can impact agency growth and success.
What you will learn in this episode:
The transformative power of treating legal departments as business partners and profit centers.
Strategies for integrating legal advice into business decision-making processes.
The evolving legal landscape in the marketing industry and its implications.
The importance of proactive legal counsel in risk management and client trust.
Key considerations for user-generated content and AI in content creation.
Effective communication in Master Services Agreement (MSA) negotiations.
The significance of clear agreements and policies for managing legal risks.
Bio
Melissa Moriarty is the Deputy General Counsel at VaynerX. She is an experienced, business-oriented attorney focused on intellectual property, privacy, technology, and advertising matters.
Resources:
Website: https://vaynerx.com/
LinkedIn Personal: https://www.linkedin.com/in/melissa-moriarty-374b504/
LinkedIn Business: https://www.linkedin.com/company/vaynerx-llc/
303 episodes
Share
Manage episode 430504953 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Intro
In this episode of The Innovative Agency Podcast, we discuss the importance of understanding the legal landscape in agency operations with expert Melissa Moriarty from VaynerX. They explore the idea of treating legal as a profit center and emphasize the need for legal to be seen as a partnership within agencies. Listen to explore how legal considerations can impact agency growth and success.
What you will learn in this episode:
The transformative power of treating legal departments as business partners and profit centers.
Strategies for integrating legal advice into business decision-making processes.
The evolving legal landscape in the marketing industry and its implications.
The importance of proactive legal counsel in risk management and client trust.
Key considerations for user-generated content and AI in content creation.
Effective communication in Master Services Agreement (MSA) negotiations.
The significance of clear agreements and policies for managing legal risks.
Bio
Melissa Moriarty is the Deputy General Counsel at VaynerX. She is an experienced, business-oriented attorney focused on intellectual property, privacy, technology, and advertising matters.
Resources:
Website: https://vaynerx.com/
LinkedIn Personal: https://www.linkedin.com/in/melissa-moriarty-374b504/
LinkedIn Business: https://www.linkedin.com/company/vaynerx-llc/
303 episodes
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Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
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continue reading
The daily drama of money and work from the BBC.
…
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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