In this episode of The Law Firm Accelerator, BSPE Legal Marketing’s Viktoria Altman interviews Jonathan Breeden of the Breeden Law Office. Jonathan shares his 24-year journey building a thriving North Carolina family law practice. He dives deep into his shift from marketing confusion to strategic clarity—leveraging SEO, CRMs, and performance tracking to scale his firm to 18 employees and four locations. This episode is a must-listen for any attorney ready to turn leads into lasting growth.

Podcast Takeaways:

1. SEO First: Build and maintain a high-performing, search-friendly website.
2. Automate Follow-Ups: Use automation to consistently engage and convert leads.
3. Track Everything: Know your numbers—from visits to conversion rates—to scale effectively.
4. Build a Team: Don’t try to do everything alone; invest in intake and support staff.
5. Invest Wisely: Know what your marketing dollars are actually producing in revenue.
6. Start with Education: Educate leads before asking them to commit.
7. Use CRMs: Implement the right CRM to manage contacts and marketing.
8. Test and Tweak: Run audits and regularly test your content and site performance.
9. Community Matters: Build local credibility through community-focused content.
10. Ditch Scarcity: Knowledge and tracking break the fear-based mindset that holds growth back.

About Jonathan Breeden:
Jonathan Breeden is a seasoned North Carolina attorney and the founder of Breeden Law Office. With over two decades of experience in family law, Jonathan leads a growing firm across multiple locations, combining legal skill with a data-driven business approach.

About Viktoria Altman:
Viktoria Altman is the founder of BSPE Legal Marketing and host of The Law Firm Accelerator. She brings a results-driven approach to law firm growth through SEO, automation, and intelligent lead management.
About BSPE Legal Marketing:
BSPE Legal Marketing helps law firms grow through strategic SEO, lead generation, and marketing automation systems tailored to the legal industry. Their podcast series offers valuable insights from real-world attorneys and legal marketers.