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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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It's Throwback Thursday, and today we're taking the wayback machine to 2012 for a webinar Rich did called "Advance Joint Venture Strategies." What's a joint venture? It's when you work with other companies to leverage either their name or their customer list to generate leads and sales. Rich will cover three kinds of joint ventures today. First, becoming a content provider… second, what he calls "left field endorsements," and third "product placement." The idea here isn't really to say "here, do this exact thing," but rather, "Here are some ideas and concepts to spur ideas for you in your business."
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