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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Proximity marketing only works with a sustained, multi-touch approach. Rich outlines a five-step system using customer involvement, identity-rich mailers, check mailers, testimonial letters, and micro-canvassing to turn one completed job into multiple neighborhood sales. With effort and repetition, contractors can break through resistance and generate new local leads.
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