What does it mean to live a life that is never dull?

For Chris Jordan, the answer has been unfolding since he was twelve years old, standing in front of his grandfather’s headstone. Etched into the stone were six words his grandmother chose: It was never dull. What started as a simple phrase became a mantra that shaped every risk, every leap, and every choice Chris has made since.

• How a childhood visit to a cemetery planted a lifelong guidepost
• Why dropping out of college and leaving comfort behind felt more true than staying safe
• The ways creativity, storytelling, and encouragement became his life’s real work

Chris shows us how even small words can carry us through fear and uncertainty, helping us choose the path that feels alive. His story is a reminder that our lives don’t have to be perfect to be meaningful.

Listen now and consider what phrase you’d want etched on your own life.

Guest Bio:

Chris Jordan is a personal brand strategist who helps entrepreneurs establish their authority and grow their business through intentional storytelling and content. For more than five years, he worked alongside top thought leaders including Lewis Howes, Daymond John, and Dr. Benjamin Hardy on their podcast and content strategies. Today, Chris runs his own consulting business, supporting entrepreneurs who want to share their stories, connect authentically, and build lasting impact. https://www.linkedin.com/in/imchrisjordan/

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