In this episode, I’m taking you behind the scenes of one of the biggest shifts in my business this year - my brand elevation. This has been a very intentional and strategic - but also rather intimidating - journey!

I share:

• What triggered the upgrade
• The two critically different paths you can choose for your brand - and which one I’m going with
• A lesson I learned years ago in my agency days that has been my North Star this year
• The power of simplification
• BTS of my wardrobe transformation (could be superficial, actually super potent)
• My exercise in “streaking”

If you’re feeling a gap between where your brand is right now and where you want to be, this episode will help you spot the opportunities to elevate. Because even the smallest tweaks can create the biggest ripple effects.

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