In this episode of the Loylogic Podcast, we welcome Ozan Yagci, co-founder of one of Loylogic’s partners, Apex Loyalty, to delve into the world of retailer B2B loyalty and the best practice that is driving successful B2B programs.
In this episode, we’ll discuss:

- the foundations that underpin the best B2B and B2B2C loyalty programs,

- share examples and in-depth case studies of loyalty programs that utilize these pillars,

- the innovations and technology trends driving next generation B2B loyalty platforms, which are also helping partners to engage at a B2C level,

- the development of e-B2B loyalty platforms, which are proving especially useful for FMCG brands in bringing together loyalty and ecommerce,

- and why a human-to-human approach that focuses on personalized experiences, ease of use and simplicity, underpinned by technology, is fostering long-term business relationships.
A must listen for anybody involved with loyalty, especially B2B, retail and FMCG/CPG programs, listen using the link below, or read the transcript below.