The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
MP3•Episode home
Manage episode 338821946 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.
You'll learn:
- What marketers and analysts should be aware of regarding their measurement
- What the measurement framework is all about, and what steps does it consist of
- How marketers could increase the ROI of their campaigns
92 episodes
MP3•Episode home
Manage episode 338821946 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.
You'll learn:
- What marketers and analysts should be aware of regarding their measurement
- What the measurement framework is all about, and what steps does it consist of
- How marketers could increase the ROI of their campaigns
92 episodes
All episodes
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