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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If you have happy customers but almost none of them leave reviews, this episode will help you understand why and what to do about it.
In this episode of The Marketing Intervention, Jacinta answers a question from Diego, founder of a boutique coffee roastery in Austin.
Diego runs a strong subscription program with loyal repeat buyers, yet only a small handful leave reviews. After thousands of shipments, his website and Google listings still look empty, and it is starting to affect his credibility as he explores retail partnerships. He wants to know how to inspire more customers to share feedback without begging or adding friction.
Jacinta explores the psychology behind customer reviews and how brands can make the process feel natural and effortless.
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