In Episode 28 of The MSP Sales Podcast, Brian Gillette sits down with Brian Hoppe (Strategic Advisor and Revenue Coach to MSPs) to unpack why pricing, packaging, and financial clarity shape the entire sales experience. Not through pressure, scripts, or gimmicks - but through alignment, transparency, and knowing your numbers.

Together, they break down how the right packaging eliminates discounting, creates confidence in the sales process, and makes growth predictable instead of stressful.

In this episode, you’ll learn:
➡️ How unclear packaging causes stalled deals and endless discounting
➡️ What finance numbers you must understand before you scale
➡️ The link between accountability, pricing, and recurring revenue
➡️ How your pricing model shapes your sales culture (for better or worse)
➡️ What good forecasting and predictable revenue look like inside an MSP

This isn’t a conversation about “raising prices.” It’s a conversation about building a sales-ready business, one where your team can confidently sell, your clients know exactly what they’re paying for, and your growth becomes predictable instead of stressful.

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Did you catch the news about Brian's new book? "How To Sell a Sh*tload of Managed Services (without selling your soul)"
It’s your roadmap to build repeatable growth, higher margins, and stronger client relationships without compromising values.
Get it now at Amazon.com https://a.co/d/hJKoFxg
Learn all about Feel-Good MSP and our end-to-end MSP sales training, growth and development program at: www.FeelGoodMSP.com
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