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Build a $25K/Month Software Business (Full Strategy) | 067

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Manage episode 470006920 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today I’m joined by Laura Sprinkle for a live coaching session on scaling her new affiliate-tracking SaaS, Rootabl, from $5,000 MRR to $25,000 MRR while maintaining the flexibility and freedom she values.

Laura has deep expertise in affiliate launches and is now shifting into the software world - facing new challenges like churn, onboarding friction, and deciding which features to build first.

We map out her next steps - from clarifying her ideal target customer and harnessing personal branding for trust, to using direct outreach as a repeatable engine for sustainable growth. You’ll learn why concierge migrations can be a secret weapon, how to choose the right community integrations, and why narrowing your audience often leads to better results.

Timestamps:
00:00 Introduction
01:14 Why Creator-Led SaaS Is Harder (Yet More Rewarding)
02:39 How Laura Reached $5K MRR
07:36 Tackling Churn and Onboarding Friction
11:29 Using Personal Branding to Increase Conversions
14:55 The Direct Sales Flywheel Explained
19:48 Turning “Concierge Migrations” into a Competitive Advantage
30:57 Choosing Your Integrations Wisely
31:24 New Features vs. Doubling Down on Existing Ones
37:17 Reducing Churn
40:16 Narrowing Your Customer Profile for Faster Growth
45:45 Using Outreach to Drive Predictable Revenue
47:11 Introducing Tiered Pricing for Expansion
50:26 Tracking Progress & Staying Focused
51:52 The Power of Iteration in SaaS Growth
01:02:54 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://x.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Laura:
Website - https://laurasprinkle.com/
Rootabl (10% discount) - https://rootabl.com/special-offer/
Instagram - https://www.instagram.com/imlaurasprinkle/
Linkedin - https://www.linkedin.com/in/imlaurasprinkle/

Featured in this episode:
- Rootabl: https://rootabl.com
- Kit: https://kit.com
- Mighty Networks: https://www.mightynetworks.com

  continue reading

77 episodes

Artwork
iconShare
 
Manage episode 470006920 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today I’m joined by Laura Sprinkle for a live coaching session on scaling her new affiliate-tracking SaaS, Rootabl, from $5,000 MRR to $25,000 MRR while maintaining the flexibility and freedom she values.

Laura has deep expertise in affiliate launches and is now shifting into the software world - facing new challenges like churn, onboarding friction, and deciding which features to build first.

We map out her next steps - from clarifying her ideal target customer and harnessing personal branding for trust, to using direct outreach as a repeatable engine for sustainable growth. You’ll learn why concierge migrations can be a secret weapon, how to choose the right community integrations, and why narrowing your audience often leads to better results.

Timestamps:
00:00 Introduction
01:14 Why Creator-Led SaaS Is Harder (Yet More Rewarding)
02:39 How Laura Reached $5K MRR
07:36 Tackling Churn and Onboarding Friction
11:29 Using Personal Branding to Increase Conversions
14:55 The Direct Sales Flywheel Explained
19:48 Turning “Concierge Migrations” into a Competitive Advantage
30:57 Choosing Your Integrations Wisely
31:24 New Features vs. Doubling Down on Existing Ones
37:17 Reducing Churn
40:16 Narrowing Your Customer Profile for Faster Growth
45:45 Using Outreach to Drive Predictable Revenue
47:11 Introducing Tiered Pricing for Expansion
50:26 Tracking Progress & Staying Focused
51:52 The Power of Iteration in SaaS Growth
01:02:54 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://x.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Laura:
Website - https://laurasprinkle.com/
Rootabl (10% discount) - https://rootabl.com/special-offer/
Instagram - https://www.instagram.com/imlaurasprinkle/
Linkedin - https://www.linkedin.com/in/imlaurasprinkle/

Featured in this episode:
- Rootabl: https://rootabl.com
- Kit: https://kit.com
- Mighty Networks: https://www.mightynetworks.com

  continue reading

77 episodes

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