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$1M Guide: How I’m Scaling a Content Business to 7 Figures in 2025 | 042

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Manage episode 435597155 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, I coach Paula Pant, founder of Afford Anything, on actionable strategies to grow her business to over $1 million in just one year.

Paula opens up about the significant challenges she's faced, including a $600k+ drop in revenue since 2020. We work together to craft a blueprint for overcoming these obstacles.

We dive into why adapting to market trends and diversifying income are crucial for long-term success, the advantages of audience segmentation, and how to optimize course launches.

Timestamps:
00:00 Introduction
00:55 Paula's Journey as a Content Creator
05:01 Challenges with YouTube Growth
06:04 Discoverability vs. Loyalty in Platforms
08:36 Revenue Trends and Business Trajectory
17:57 Adapting to Market Trends
19:17 Planning for 2025 Revenue Goals
28:47 Analyzing 2021 Market Conditions
30:21 Challenges in Pricing and Sales
31:34 Improving Launch Strategies
33:25 Audience Segmenting and Personalizing Content
36:36 Strategies for Audience Growth
38:51 Narrowing Down the Target Market
43:32 Personalization vs. Segmentation
48:49 Specific Industry Targeting
55:00 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Paula:
Instagram: https://www.instagram.com/paulapant/
YouTube: https://www.youtube.com/c/affordanything
TikTok: https://www.tiktok.com/@paulapant
LinkedIn: https://www.linkedin.com/in/paulapant/
Twitter: https://twitter.com/PaulaPant

Featured in this episode:
Afford Anything: https://affordanything.com/
Your First Rental Property: https://courses.affordanything.com/
ConvertKit (Soon to be Kit): https://convertkit.com/

Highlights:
04:04 What Are Good Stats for Newsletters?
05:13 Why Podcasts Are Exploding on YouTube
07:22 Hub and Spoke Content Strategy: How to Boost Your Content Visibility
09:00 Beware of Comparing Different Chart Styles: Accurate Data Interpretation Tips
14:07 Why Many Creators Are Experiencing Revenue Declines Right Now
31:30 Overcoming Common Product Launch Challenges: Tips for Success
40:29 Audience Segmentation for Testimonials: How to Target the Right Personas

  continue reading

77 episodes

Artwork
iconShare
 
Manage episode 435597155 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, I coach Paula Pant, founder of Afford Anything, on actionable strategies to grow her business to over $1 million in just one year.

Paula opens up about the significant challenges she's faced, including a $600k+ drop in revenue since 2020. We work together to craft a blueprint for overcoming these obstacles.

We dive into why adapting to market trends and diversifying income are crucial for long-term success, the advantages of audience segmentation, and how to optimize course launches.

Timestamps:
00:00 Introduction
00:55 Paula's Journey as a Content Creator
05:01 Challenges with YouTube Growth
06:04 Discoverability vs. Loyalty in Platforms
08:36 Revenue Trends and Business Trajectory
17:57 Adapting to Market Trends
19:17 Planning for 2025 Revenue Goals
28:47 Analyzing 2021 Market Conditions
30:21 Challenges in Pricing and Sales
31:34 Improving Launch Strategies
33:25 Audience Segmenting and Personalizing Content
36:36 Strategies for Audience Growth
38:51 Narrowing Down the Target Market
43:32 Personalization vs. Segmentation
48:49 Specific Industry Targeting
55:00 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Paula:
Instagram: https://www.instagram.com/paulapant/
YouTube: https://www.youtube.com/c/affordanything
TikTok: https://www.tiktok.com/@paulapant
LinkedIn: https://www.linkedin.com/in/paulapant/
Twitter: https://twitter.com/PaulaPant

Featured in this episode:
Afford Anything: https://affordanything.com/
Your First Rental Property: https://courses.affordanything.com/
ConvertKit (Soon to be Kit): https://convertkit.com/

Highlights:
04:04 What Are Good Stats for Newsletters?
05:13 Why Podcasts Are Exploding on YouTube
07:22 Hub and Spoke Content Strategy: How to Boost Your Content Visibility
09:00 Beware of Comparing Different Chart Styles: Accurate Data Interpretation Tips
14:07 Why Many Creators Are Experiencing Revenue Declines Right Now
31:30 Overcoming Common Product Launch Challenges: Tips for Success
40:29 Audience Segmentation for Testimonials: How to Target the Right Personas

  continue reading

77 episodes

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