Ep 164| From summer slump to donor retention win!
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Make summer your donor loyalty season, and set the stage for a better-funded fall.
The summer slowdown doesn’t have to mean lost momentum. It’s the perfect time to deepen donor relationships and build long-term support.
Join Jena as she lays out a practical, month-by-month plan to strengthen donor retention through the summer stretch. With donor attention divided and inboxes quiet, small, intentional touches now can lead to a more resilient, generous fall.
You'll discover:
✅ Segmentation strategies (with or without a CRM)
✅ A clear June to August retention roadmap
✅ Tactical ideas for acknowledgments, gratitude, and monthly asks
✅ Messaging tips to re-engage first-time, lapsed, and recurring donors
Whether you’re just getting started or refining your stewardship strategy, this episode is your playbook for making summer count.
📅 The Nonprofit Podcast is taking a short summer break; we’ll return with all-new content on June 26th. Until then, we'll share some of our most popular episodes, getting you ready to meet the balance of 2025 strategy strong.
Chapters:
00:00 Navigating the Nonprofit Landscape in 2025
03:13 The Importance of Donor Retention
06:05 Summer Strategies for Nonprofits
08:46 Building Relationships with Donors
11:49 Preparing for the Future of Fundraising
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172 episodes