Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions.

Website: https://cypago.com/

LinkedIn: https://www.linkedin.com/in/rob-young-19021113/

Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses.

LinkedIn: https://www.linkedin.com/in/yamregev/

In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.

Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz

Follow No Typical Moments at:

Website: https://notypicalmoments.com/

LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

Instagram: https://www.instagram.com/notypicalmoments

Facebook: https://www.facebook.com/NTMoments