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A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed.

Today’s most successful salons, spas, and clinics aren’t chasing short-term bookings. They’re building long-term relationships. They’re investing in loyalty, branded experiences, and client journeys they control, from start to finish. This isn’t just a shift in strategy; it’s a shift in mindset.

To read the blog, click here.

Published on May 16, 2025 by Steph Fernandez

Ready to grow your business without relying on marketplaces? Click here to book your free, no-obligation Phorest Salon Software demo!

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186 episodes