Forecasts only matter when they help you make better moves. We lay out a clear-eyed view of the 2026 pool season: modest 2–3% industry growth, a slowdown in new builds, and a steady shift toward service demand—especially across apartments, HOAs, and townhome communities where shared pools are now standard amenities. If you’ve wondered whether to raise rates, chase commercial accounts, or lean into software, this conversation connects the dots with straightforward guidance you can use.
You’ll hear a practical plan for communicating price increases, using data from last year’s costs to set fair, sustainable rates. We cover regulatory currents—from single-speed pump restrictions to shifting 1099 employment rules—and how to adapt without drama. Along the way, we spotlight tools like modern routing and service apps that streamline reporting, build client trust, and strengthen proposals for upgrades. The message is steady and actionable: protect margins, seek reliable commercial revenue, and use technology to deliver consistent, transparent service.
If this helped you get your 2026 plan in shape, subscribe, share the show with another pool pro, and leave a quick review to help others find it. Got questions or want the price increase template? Email David at swimmingpoollearning.com and let’s dial in your strategy.

• industry growth normalising at 2–3 percent
• AI shifting workers into trades, raising competition
• commercial pool opportunities expanding with multi-family builds
• service resilience through convenience and complexity
• strategic annual price increases to offset inflation
• simple math for rate changes and retention
• incremental tech gains in routing, reporting and automation
• gradual regulations on pumps, 1099 hiring and drought rules
• tariffs and overseas costs sustaining equipment and chemical prices
• practical planning for 2026 budgets and business reviews
Join the pool guy coaching program. Learn more at swimmingpoollearning.com
If you want the price increase template, email me at Dav

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