Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding.

In this episode, you'll learn:

• Why "profit = revenue − expenses" (and why most owners only push the revenue side)
• How to reclaim 21+ hours/year with simple email templates
• The $20 vs. $200 task rule for smarter delegation
• SOPs that make onboarding, training, and busy-day brain fog easier
• The #1 lever for growth: client onboarding (lead → consult → paperwork → first session)

Resources Mentioned In This Episode

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Brie Chrisman

Brie Chrisman is the founder and CEO of Boss Co, an operations management and growth strategy agency dedicated to supporting mental health private practice owners. With over 15 years of experience in project management and operations, Brie has redefined how businesses can maximize resources and increase profits without adding to the overwhelm that often accompanies entrepreneurship. Her innovative approach has empowered practice owners to streamline operations and lead with intention.

A passionate mental health advocate, Brie is committed to fostering a human-first, inclusive environment within the operations world. She believes that making practice owners' lives easier and more fulfilled can create a ripple effect, positively impacting their staff, clients, and beyond.

Outside of her work, Brie is a devoted partner to her college sweetheart, a special needs advocate, and a proud mom of two young children.

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