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The four ways to affect your bottom line—and why “just sell more” isn’t a strategy.
Story: Frank was busy, clients were happy, but profit lagged. The audit showed pricing and billable capacity—not volume—were the culprits.
Key Takeaways
- There are only two ways to affect profit: increase revenue or decrease cost. Each has two paths → 4 total levers.
- If staff are “billable,” set clear billable targets
- Shift non-revenue tasks off billable staff—or right-size the team.
- Charge correctly for labor (fully burdened cost + proper margin) because labor is your highest risk.
- Look for production efficiency before you assume a sales problem.
Try This This Week
- Audit each role’s billable % vs. target.
- Recalculate fully burdened labor cost and bill rates/markup.
- Identify 2–3 non-billable tasks to reassign or eliminate.
Resources Mentioned
- Labor Cost & Bill Rate Calculator (with step-by-step) – https://suiterbusinessbuilders.com/labor-cost-calculator/
Resources:
- Want to increase your profitability? Grab my book “The Profit Bleed.“
- Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.”
- Want employees to take more ownership? Check out our course - “Build Your Dream Team.”
- Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course.
Connect with Vicki on social media:
- YouTube: Vicki Suiter
- LinkedIn: https://www.linkedin.com/in/vickisuiter
- Facebook: https://www.facebook.com/SuiterBusinessBuilders
If you love listening to this podcast, please leave a review in Apple Podcasts.
Chapters
1. Understanding Profitability Beyond Sales (00:00:00)
2. The Two Ways to Affect Your Bottom Line (00:06:35)
3. Calculating True Labor Costs and Markups (00:08:18)
65 episodes