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The four ways to affect your bottom line—and why “just sell more” isn’t a strategy.

Story: Frank was busy, clients were happy, but profit lagged. The audit showed pricing and billable capacity—not volume—were the culprits.

Key Takeaways

  • There are only two ways to affect profit: increase revenue or decrease cost. Each has two paths → 4 total levers.
  • If staff are “billable,” set clear billable targets
  • Shift non-revenue tasks off billable staff—or right-size the team.
  • Charge correctly for labor (fully burdened cost + proper margin) because labor is your highest risk.
  • Look for production efficiency before you assume a sales problem.

Try This This Week

  1. Audit each role’s billable % vs. target.
  2. Recalculate fully burdened labor cost and bill rates/markup.
  3. Identify 2–3 non-billable tasks to reassign or eliminate.

Resources Mentioned

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Chapters

1. Understanding Profitability Beyond Sales (00:00:00)

2. The Two Ways to Affect Your Bottom Line (00:06:35)

3. Calculating True Labor Costs and Markups (00:08:18)

65 episodes