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Vicki Suiter Podcasts

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Welcome to "The Profit Builder Unscripted" - a podcast dedicated to helping construction industry leaders transform their businesses and rediscover the passion in their work. This show is tailored for construction business owners and leaders who are looking to boost their bottom line, develop strong, ownership-driven teams, and revitalize their love for the craft. Each episode of "The Profit Builder Unscripted" dives into the critical aspects of growing and managing a profitable construction ...
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Today on Power Tips Unscripted, Arlin Sorensen, the CEO of Oak Road Consulting joins the show. Understanding the art of creating value within your business is pivotal, especially in the context of planning your exit strategy. It’s all about setting clear goals for your personal wealth and translating that into a business value target that can drive…
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Let us know what you think? Send me a note! Have you ever had that gut feeling something isn’t right on a job or with someone on your team? In this episode of The Profit Builder Unscripted, I share a real story about a contractor who ignored those instincts—and what happened when the truth finally came out. Learn how trusting your gut can save your…
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In this episode of PowerTips Unscripted, Victoria and Mark are joined by Pete McDowell to discuss succession planning and how business owners can exit their company. According to Pete, there are four primary ways for a business owner to leave their company: selling the company, transferring the company to family or employees, or ESOP. He also highl…
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Let us know what you think? Send me a note! Ever sat in a room full of successful people and suddenly felt like you didn’t measure up? That happened to me this week in my mastermind group and it caught me off guard. I went from listening to others’ wins to second-guessing myself and questioning why I even showed up. Sound familiar? In this episode …
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For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of Builder Funnel and…
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The thought of showing your financials to your employees may be unsettling. We’ve known remodelers who are so leery of sharing their numbers, their field crews don’t even know their project budgets. But it doesn’t have to be that way, says Ken Kirsch, a proponent and practitioner of Open Book Management. In this episode, Ken tells Victoria and Mark…
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Let us know what you think? Send me a note! What would happen to your business — and your family — if something happened to you tomorrow? This week on The Profit Builder Unscripted, I share a deeply personal story that shook me to my core and brought this question front and center. A longtime client and friend passed away unexpectedly. The ripple e…
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The latest statistics on fraud should be a wake-up call for every small business owner. According to a survey by HISCOX, a specialty insurance company, 80 percent of embezzlements occurred at small businesses and 30 percent involved a loss of more than $500,000. With more work is being done remotely, including paying vendors and processing payroll,…
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Let us know what you think? Send me a note! If you’re like most contractors I talk to, you’re great at solving problems. It’s your superpower, and that’s exactly what might be keeping you stuck. In this episode, I share a conversation I had with a client who was struggling to carve out time to work on her business instead of constantly working in i…
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In a low-unemployment economy, recruiting and retaining the best talent is a continuous effort. You need a powerful competitive advantage — one that’s nearly impossible for anyone else to copy. It’s your company culture. In this episode, Steve Anderson tells Victoria and Mark why that is, and how you can develop a successful culture — or turn aroun…
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Let us know what you think? Send me a note! Do you ever feel like you're running on empty—even when you're hitting all the marks? In this episode of The Profit Builder Unscripted, I talk with Casey O'Donnell, a skilled and successful fourth-generation builder who found himself questioning if he was on the right path. Casey shares the moment he real…
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We are all so busy running our businesses that we often don’t realize that there are other potential revenue-generating investments that align with our present and future business needs. Chris Landis thinks you should consider helping businesses that lease their office space as an added revenue stream. In this episode, Victoria, Mark and Chris talk…
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Let us know what you think? Send me a note! As a contractor, have you ever delegated something, assumed it was getting done… and then found out it wasn’t? That happened to me this week—and it led to a powerful reminder about what real delegation and leadership look like. In this episode of The Profit Builder Unscripted, I share a breakdown I had wi…
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Is your company struggling to attract top-tier employees? Joining us today on PowerTips Unscripted is Erin Longmoon, the founder of Zephyr Connect. Erin will share some valuable insights into how to hire people who align with your company’s culture. She will discuss the strategies and tactics that have played a pivotal role in Zephyr’s 98% placemen…
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Let us know what you think? Send me a note! Ever tried stepping back from the day-to-day, only to watch things start slipping through the cracks? In this episode of The Profit Builder Unscripted, I talk about a question I hear from nearly every business owner at some point: “How do I stay in control without being in the middle of everything?” I’ll …
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While Cost Plus Remodeling isn’t for everyone, it can be an enjoyable and profitable way of doing business. If it is done well, it can be very rewarding and reduce the uncertainty of a market. Guest David Crane joins this episode to share why cost plus remodeling has proven to be successful for his business and his clients, and why remodelers shoul…
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Let us know what you think? Send me a note! Are you pouring time into project planning only to have homeowners walk away with your ideas for free? It’s time to start charging for pre-construction services! In this episode, I sit down with veteran contractor David Davidson, who shares how one change helped him stop the profit bleed — and boosted his…
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“The high cost of replacing employees means it’s important to find ways to retain the best performers, and studies show that transparency from the top can be a solution, boosting employee engagement and motivation. One way to achieve that transparency is to show employees the company’s numbers and teach them the business. Why not get them in the sa…
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Let us know what you think? Send me a note! This episode is a follow-up to a story I shared recently about a broken agreement with someone I’ve known and trusted for years. But what stood out most in the aftermath wasn’t just what they did—it was what I could have done differently. In reflection, I realized that part of the problem was how the agre…
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In this episode, guest Alan Hanbury of Hanbury Builders Inc. discusses three common areas where remodeling contractors are underperforming because they believe their gut rather than facts. Alan also talks about referral marketing, the effects of job costing done half-heartedly, and hiring when taking net profitability into account. Alan is presiden…
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Online reviews can be the “Lifeblood” of any remodeling company’s business and marketing strategy and in Episode 9, Victoria and Mark speak with Bryan Sebring a very successful remodeler who has mastered the art of collecting online reviews from his satisfied clients. Bryan is the Owner of Sebring Design Build in Naperville, IL and has quickly beco…
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Let us know what you think? Send me a note! Have you ever found yourself losing trust in someone simply because they didn't keep their word? This week, I had an experience that was incredibly frustrating yet truly eye-opening—and I felt strongly compelled to share it with you. Why Your Word Matters In this episode, I dive deep into the significance…
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To many remodelers, a project works like a relay race, depending on good handoffs of the baton. The sales-to production-handoff is critical, and if you drop the baton, the race is over. But there are ways to make it less of a hard handoff and more of a continuum, says Bruce Case. Bruce joins Victoria […] The post The Sales-to-Production Handoff wit…
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It’s not about the money, rather the feelings the money can bring. In this episode, Jay Wheeler dives into the psychology of financial management and investing in order to provide listeners with the potential reasons behind the way they may manage money. Whether it’s business or personal finances, Jay describes how to better manage your […] The pos…
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Let us know what you think? Send me a note! Trust Your Team is the theme of this week's episode. Tune in as I share a personal breakthrough about how learning to truly trust my team has freed up valuable time in my schedule and positively impacted our business. If you've been looking for ways to step back from constant decision-making and empower y…
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Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people […] The post The Ev…
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Let us know what you think? Send me a note! Ever had a dining experience that lingered in your mind, not for the food, but for the service? Last week, my mastermind group and I found ourselves in such a situation. We were at a simple, unassuming restaurant during our annual retreat, not expecting much beyond a decent meal. Yet, the service we recei…
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Most work requires more than one person to get it done. Effective communication is essential to the enterprise. Everyone has to learn the skills to communicate effectively. One key is concentrating on what brings you success — in work, with your spouse or partner, and in the rest of your life. Build on that. In […] The post The Art of Effective Com…
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Let us know what you think? Send me a note! Have you ever noticed how the way someone talks about a person can shape your whole view of them? This thought came to me again recently during a tough week with my friend Joe. Initially, his quirks really bothered me, and I found myself focusing on the negative aspects, and wanting to tell others about i…
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We have covered the dangers of stress and anxiety for you and your business a few times; most recently on Episode 108, where we touch on ways to battle and reduce it, including mindful meditation. To explore this topic further, Victoria and Mark welcome Peter Feinmann, President of Feinmann, Inc, a design build company in Lexington, MA, just […] Th…
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Let us know what you think? Send me a note! If you're diving into hiring or stepping into something unfamiliar, here's a little story from my life that might strike a chord. Our eldest daughter, Kari, recently became a mom. It's been eye-opening seeing her navigate this new role without a clear guide, much like how new team members might feel in a …
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Adaptability and leadership in times of crisis—whether personal or business-related—are essential skills for any business owner. In 2018, Jef and Monica Forward were coming off their best year yet and gearing up for an even stronger 2019. Everything was on track—until life threw them an unimaginable challenge. Two key team members were diagnosed wi…
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As companies experience growth, there are tipping points where changes need to be made. One of those points is when you realize you need additional management for the organization. Many remodelers are considering adding a General Manager, but are unsure how it will work in practice. The Cleary Company of Columbus, OH, reached this tipping point […]…
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Let us know what you think? Send me a note! Tired of constantly checking in on your team to make sure things get done? That’s exactly what I helped Dortha with today. She had a job description for a new hire, but it was just a task list—not a clear agreement on results. When roles aren’t clearly defined by results, you end up micromanaging. We fixe…
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Today we are jumping back in time to the beginnings of the PowerTips Podcast. For the past 20 years, Tim has worked with remodeling companies, large and small, to help improve profits by creating smooth, efficient production systems. As a Senior Consultant and “Master of Production” for Remodelers Advantage, Tim’s field and business ownership exper…
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Let us know what you think? Send me a note! Ever feel like you're working incredibly hard in your business, but the financial results just aren't matching your effort? It's time to ditch the guesswork! This week's episode reveals how creating and USING an operating budget will let you have more financial control, AND, peace of mind! The breakthroug…
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In this episode of PowerTips Unscripted, host Victoria Downing chats with Jessica Lipson, Vice President of People and Culture at JBL Consulting, about building strong leadership within your remodeling business. Jessica, who brings over 20 years of HR experience, shares her insights on identifying high-potential leaders, developing effective mentor…
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Let us know what you think? Send me a note! What Will Make This Your Best Year Yet? If you're like most contractors, you have big ideas for the year ahead. Maybe you want to hit a new revenue goal, hire the right people, or finally get your profits where they should be. But without a written plan, those ideas remain just that—ideas. You wouldn't st…
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In this episode of PowerTips Unscripted, host Victoria Downing interviews Robert Gurinowitsch who shares insights on incorporating state-funded projects into a remodeler’s revenue stream. Robert explains how these opportunities can be lucrative but require navigating government regulations and compliance. Robert Gurinowitsch is the regional program…
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Let us know what you think? Send me a note! We put so much energy into growing our businesses, setting goals, and making things happen. But what if I told you that one of the biggest factors in long-term success isn’t in your profit margins or project pipeline? In this week’s episode of The Profit Builder Unscripted, I had a conversation with a cli…
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Most remodelers start as the sole salesperson for their companies. Stepping out of that role is arguably one of the hardest things you can do — but you have to if you’re going to grow your company. Hiring, training, and managing a sales team is a challenge. Normandy Design Build Remodeling has a sales staff of […] The post Building a Remodeling Sal…
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Let us know what you think? Send me a note! I’m not a New Year's resolutions gal - I think they are gimmicky and often lack depth. That being said, I AM a big fan of setting an intentional vision for what we want to create. Not unlike how you start a project with a blueprint or schematic. Applying this same principle in our businesses (and lives) l…
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There are five stages of company growth, according to Judith Miller, one of our consultants and facilitators. Transitioning from Stage 3 to Stage 4 is one of the more complex. It takes a substantial shift in the owner’s responsibilities and skill sets. It can result in a much higher job satisfaction level, financial return, and […] The post Growing…
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Let us know what you think? Send me a note! Do you skip over your successes and focus only on what’s next or what didn’t go right? Many of us do, but this habit can steal the joy and momentum we need to move forward. In this episode, I share a simple practice: starting the year by reflecting on your wins—big or small, personal or professional. This…
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So, you’ve been thinking of starting a podcast for your business. While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own. Guest John Corcoran is here to share his tips and tricks for […] The post How to Make Podcasts Your Most Valu…
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Let us know what you think? Send me a note! Have you ever walked away from a conversation feeling frustrated, misunderstood, or even judged? It happened to me last week. At first, I blamed the other person, but as the day unfolded, I realized the real issue wasn’t them—it was the way I was judging myself. This moment was a wake-up call. It reminded…
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As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation. But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the […] The post Demography …
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Let us know what you think? Send me a note! In this inspiring episode, my guest Bill Englehart shares his personal journey from working under the shadow of fear to finding joy in his accomplishments. As a successful recruiter, Bill seemed to have it all—promotions, respect, and a high-performing team. Yet, he reveals that his motivation stemmed not…
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Let us know what you think? Send me a note! Ever feel like the holiday season is just a frenzy of tasks that need to be checked off? You're not alone. This year, I challenged myself to transform the holiday hustle into something truly heartfelt. During Thanksgiving, I decided to ditch the perfection playbook. What happened next was nothing short of…
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Let us know what you think? Send me a note! Bonuses are great, but let’s face it—sometimes they can feel like just another obligation or something employees expect. What if you could turn that bonus into something truly memorable? Imagine this: along with the bonus, you include a handwritten note. Not a generic “Thanks for your hard work,” but some…
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