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Many contractors believe that selling more jobs at a lower price will lead to higher profits. On the surface, it seems like a smart move—more work coming in, more money out the door.
But that strategy can quietly destroy a business.
In this episode, I share a story about a contractor whose revenue exploded from $2 million to $12 million… yet profits disappeared. The lesson?
Volume doesn’t equal success if your margins are shrinking.
Tune in to learn the key mistake that caused the losses—and the simple shift that turned things around.
If you’ve ever thought you could “make it up in volume,” this episode will change how you look at pricing forever.
Take the quick FREE Business Health Assessment for instant insight on your biggest opportunities.
Resources:
- Want to increase your profitability? Grab my book “The Profit Bleed.“
- Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.”
- Want employees to take more ownership? Check out our course - “Build Your Dream Team.”
- Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course.
Connect with Vicki on social media:
- YouTube: Vicki Suiter
- LinkedIn: https://www.linkedin.com/in/vickisuiter
- Facebook: https://www.facebook.com/SuiterBusinessBuilders
If you love listening to this podcast, please leave a review in Apple Podcasts.
Chapters
1. Introduction to Profit Building Strategies (00:00:00)
2. The Fallacy of Volume Over Margin (00:00:55)
3. Understanding Gross Profit Margin (00:03:40)
4. Bidding Strategies for Profitability (00:06:52)
65 episodes