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What if you could boost your brand's signups by 15% with nothing more than a giant inflatable donut and a little local flair? Discover how Grubhub achieved this impressive feat by teaming up with Stan's Donuts and Coffee in downtown Chicago. We break down the innovative strategies they used to capture attention and engage the community in a way that was both fun and effective. With high-value gift cards and strategically placed QR codes, Grubhub seamlessly combined digital and offline marketing efforts to create a memorable food experience that resonated emotionally with their audience.
In this episode, we also explore how small businesses can harness the power of creative marketing, just like Grubhub. We share insights on how enthusiasm and experimentation can lead to successful campaigns, even on a smaller scale. The giant inflatable donut campaign is a testament to the impact of strategic creativity, and we encourage you to think about how these ideas can be adapted to fit your business. Join us as we celebrate the joy of marketing and inspire you to keep exploring and embracing creativity in your efforts to connect with your community and enhance your brand.
Grubhub Uses Donuts To Entice Local Sign-ups


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Chapters

1. Local Marketing Tactics With Grubhub (00:00:00)

2. Creative Small Business Marketing Strategies (00:13:26)

20 episodes