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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more search-agnostic.
Not sure what I mean? In this episode, we'll explain all.
Tune in to learn:
- What search agnosticism is
- What sites and social platforms are now used as search engines
- Why writing for humans first, search engines second is key
- How to decide what content works best for each platform
- How search agnosticism changes the way you write and do keyword research
- How to be more strategic with your content
- Jessica's top tips for being more search agnostic
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