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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers.
You'll hear how companies structure their go-to-market motions across:
- Inbound marketing and demand generation
- SDR/AE handoffs and deal stage workflows
- Self-serve vs. high-touch enterprise sales
- Attribution tracking and reporting
- Event-based field marketing and referral programs
- Long-cycle sales driven by print and local ads
👥 Featured guests:
- Tim Phelps, First Orion
- Carmen Bodziak, Goodshuffle
- Tanya Littlefield, Amplitude
- Eryn Lueders, Basis Theory
- Nathaniel Frisch, United Energy Workers Healthcare
Whether you're running a SaaS company, a healthcare organization, or anywhere in between, this episode gives you real-world insights into how others make GTM work.
📌 Got a unique GTM process at your company? Drop it in the comments to let us know. We'd love to hear about it.
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