“You need a billionaire to say ‘I’ll save the sport’. But that won’t happen”: Matt Holmes on why British cycling needs a reset and his journey from WorldTour pro to the “world’s most reluctant YouTuber” + Does cycling have a litter problem?

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With British cycling in turmoil this winter, following the closure of the country’s two remaining UCI Continental teams, this week’s episode of the road.cc Podcast features one rider who’s forging an alternative path through the struggling domestic scene – former Lotto-Soudal pro Matt Holmes.

After hanging up his wheels at the end of 2022, following a three-year spell racing for WorldTour team Lotto-Soudal – which saw him win a Tour Down Under stage and ride some of cycling’s biggest race but which ultimately left him disenchanted with the sport – Holmes returned to racing, with immediate success, in May.

This time, however, as squads continue to fall by the wayside, he’s doing it without a team, as a a fully-fledged privateer – choosing his own calendar, looking after himself before and during races, riding on donated equipment, and seeking out his own sponsors. In 2025, this DIY approach to racing will see him dive headfirst into the gravel scene, while prepping a possible tilt at a team pursuit spot for LA ’28, after an aborted bid to make the Paris team this year.

During an insightful, thoughtful chat, Matt discusses his journey from racing in Britain to the WorldTour and back, adjusting to life after racing, his return as a privateer and how you go about supporting and marketing yourself on your own, the state of the current domestic scene, and why a reset could do British cycling the world of good in the long term.

And in part two, we were joined by one of those sponsors keeping Matt on the road – the co-founders of One Good Thing, the world’s first wrapper-free oat and protein bars for cyclists, father and son Mike and Daniel Bedford, to discuss what inspired OGT’s creation and whether cycling – for all its other environmental credentials – has a litter problem.

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