This podcast episode "How I Built My Business on LinkedIn: A Sales Strategy That Works," originates from a publication by The Sales Experts and presents a robust methodology for leveraging LinkedIn as a primary driver for business growth and sales, often overshadowing other channels like direct sales and advertising. The author, Wyn Nathan Davis, argues that LinkedIn is the most efficient, free, and scalable platform for generating nearly half of new business, provided a structured sales strategy is implemented. This strategy includes optimising a professional profile, aggressively growing one's network, consistently sharing valuable content, and crucially, engaging meaningfully in groups to move connections toward tangible business opportunities. The document concludes with common pitfalls to avoid and the central takeaway that LinkedIn requires intentional effort and action to transform it from a passive social network into a powerful sales engine.

Read the full blog article: https://thesalesexperts.com/how-i-built-my-business-on-linkedin/