Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Maximizing Sales and Revenue: Leveraging Incentive-Based Marketing
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Manage episode 394090724 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of the Sales Development Podcast features an enlightening conversation with Marco Torres, founder of MarketingBoost.com, on the transformative power of incentive-based marketing in sales.
The discussion delves into how incentives, such as travel rewards and hotel stays, can significantly boost customer acquisition, retention, and spending.
Highlighting real-world examples, including successful strategies from Amazon and Costco, Marco provides insights into the psychology of consumer behavior and the efficacy of incentives in the B2B and B2C sectors.
The podcast covers practical applications across various industries, from software sales to retail, emphasizing the potential for incentives to replace traditional discounting methods. The episode is a must-listen for sales and marketing professionals seeking innovative ways to enhance their go-to-market strategies and amplify sales results.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
The discussion delves into how incentives, such as travel rewards and hotel stays, can significantly boost customer acquisition, retention, and spending.
Highlighting real-world examples, including successful strategies from Amazon and Costco, Marco provides insights into the psychology of consumer behavior and the efficacy of incentives in the B2B and B2C sectors.
The podcast covers practical applications across various industries, from software sales to retail, emphasizing the potential for incentives to replace traditional discounting methods. The episode is a must-listen for sales and marketing professionals seeking innovative ways to enhance their go-to-market strategies and amplify sales results.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
371 episodes
MP3•Episode home
Manage episode 394090724 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of the Sales Development Podcast features an enlightening conversation with Marco Torres, founder of MarketingBoost.com, on the transformative power of incentive-based marketing in sales.
The discussion delves into how incentives, such as travel rewards and hotel stays, can significantly boost customer acquisition, retention, and spending.
Highlighting real-world examples, including successful strategies from Amazon and Costco, Marco provides insights into the psychology of consumer behavior and the efficacy of incentives in the B2B and B2C sectors.
The podcast covers practical applications across various industries, from software sales to retail, emphasizing the potential for incentives to replace traditional discounting methods. The episode is a must-listen for sales and marketing professionals seeking innovative ways to enhance their go-to-market strategies and amplify sales results.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
The discussion delves into how incentives, such as travel rewards and hotel stays, can significantly boost customer acquisition, retention, and spending.
Highlighting real-world examples, including successful strategies from Amazon and Costco, Marco provides insights into the psychology of consumer behavior and the efficacy of incentives in the B2B and B2C sectors.
The podcast covers practical applications across various industries, from software sales to retail, emphasizing the potential for incentives to replace traditional discounting methods. The episode is a must-listen for sales and marketing professionals seeking innovative ways to enhance their go-to-market strategies and amplify sales results.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
371 episodes
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